Ballyhoo (Feb 25, 1955)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 25, 1955
Volume:
Ballyhoo (Feb 25, 1955) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CAPITOL NORTH BAY I was beginning to think that Rebert had forgettem us ooo and waa getting ready to score him with a great big goose ogg ooo but ho made 2% o..0 & Liteéle Late maybe o.but at Least hots ino I see two good scenes on off-thoatro-pages in the local Nugget, on SEVEN BRIDES, and a honey of a Co-op, totalling some 600 l3gneos with Waiser's Mens wear, with good art and copy fron the press beok, That's more like it boy ... lot's have more of the same. Goes display 4n the local bus tormimal, and the LustroGreme tieoup effected with four local drug stores. Local radio station used an interview dise, and in addition came through with several musical selections from the pic on various daily programs. Naturaliy, good credits accompanied the spinalngs. SENEGA 2 NZAGARA FALLS Jack reports that his assistant Harry Homenink was successful in arranging good windew displays in four lecal stores along the main drag coo and also posted an excellent board oz the hearding of a store being remodelled not too far from his theatre. Ail the above on SEVEN BRIDES. CAPTROL © WELLAND George's I SAW feature still running daily in the Tribune, and gaining in popularity. A ducat a day dees 4% fellows ... How about a couple of you others getting in on this? Feur of ny towns are now using it successfully. Good plugs over C HV 6's "“Myatery Personality” PYOgZPAM ooo aleo mention on their French and Hungarian shows. Seven permanent window displays in good stores along the main drag. Two good, eff-theatraepage sacenss in tre Tribune, om GARNIVAL STORT and KING RICHARD. George's box office, Lobby and confection bar were most attractively decorated in honor of Valentino Day occ but there was more method than madness in this ... The young foila used 2¢ to tie his salo of F.P. books of tickets to ...0 and didn't de toe badiy. ALGOMA = SOO erm reports that he gave his Foto=Nite deal a pretty good shot in the arm by having his doorman pull a kiddie’s wagon around the streets with his offer ef $1000.00 screaming at the passerse by via a giant "A" board mounted on it, Goed displays in a iecak beauty saion aud pastry shep om his showing of LAST TIME I SAW PARIS.