Ballyhoo (Feb 25, 1955)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 25, 1955
Volume:
Ballyhoo (Feb 25, 1955) Ontario 'B' District
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ROWNTOWN = HANTE ON Ceont[d.) More good public relations o.. Paul arranged with the Maecassa Lodge of Hamilten to have eight of their “Honour” old folks attend his theatre as hia guests each month ... with a local taxi company providing transportation to and from the theatre, and confections and drinks to all, courtesy of a couple of his suppliers. The Spec pisked up the story and featured it in Jane Baker's "Views and Reviews" coluan. For his date on DUEL IN THE JUNGLE, Paul arranged to place cards on the doors of fifteen leecal merchants ... reading in part ... "Closed Wedmnosday afternoon oo. Gome to see DUEL IN THE SUNGLE at the Downtown .o..% GAPTROL = SP. KITTS A very brief note from Vern this week o..0 Selisnag me that his tie-up with New Methed Cleaners still centinudlng oo. with the theatre gotting spaco in their newspaper ed in return for a eouple of Qakley's used as prises for lucky customers oo His norming neledi.es program over GC K f B still going otrong, with music from his attractions and good eredite every mnorniag in the weekeo Good display at the entrance to the new super market. TIVOLT 2 HANILTON Don was playing CARMEN JONES, and arranged for a full haif-hour progran of selections from the L.P. album over © K 0 G .coo with good theatre and pic credits. Dise jocks on both this station and € HM L plugged the music extensively on all pregranse His News Quiz ever G K @ © still a dakiy feature. George Wilson, on C KR GH -fV was so impressed with the picture that he agreed to ran two trallers on his Monday afternoon program, and also played several of the sengs, with good pic credits. All this for frec, Of coursed Geed displays in the windews of Heintsman’s, and Bob Moody's Muale Store. ORPHEUM = S00. This I've been waiting for, and left 1% for the end. Finally Oiga has found something she could sink her teeth inte ooo YOUNG AT HEARY ... and what a job sha did on 4%. I can't think of a single angle she overleoked ... I have a stack ef tearsheets in front of me o.. dosens of smaps to prove she wasn't kiddin®, and her own story of several of the promotions. Looks like you're dm, gal oo. i was beginning to worry that we wouldn't see you at that luneheom this year ... but a couple of more like this and you're a cinch.