Ballyhoo (Feb 25, 1955)

Page scan 00010 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 25, 1955
Volume:
Ballyhoo (Feb 25, 1955) Ontario 'B' District
Leaf #:
00010
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

ORPHRUM S00 (cont 'd.) fhe Sault Daily Star is uot the most co-eaperative paper in the WOPLA ooo they do nothin' for you ooo but nothin! ... so Olga get om hor bicysle (It happens to be a Buiek) oo. and did some real and fancy chasing around oo. Wound up with ome of the best ee-op pages I've seen in seme time ..0 a two ecolour job, with her ad occupying the centre, and ten nerchants surrounding it, each one referring directiy te the picture, stars and theatre. Zncidentally ... she bad to sell all the ads herself. Wisk you eowlid see the pages Tho gal also scrounged around and promoted a total of ems dogen prises, which she used to tie In a contest on “Hew to Stay YOUNG Af BEARS" ... fo publicise the event she had to take three smali ado 3n the daiiy, and one of the co-operating merchants paid for three moro ooo pretty healthy ones, at that. fhe entries poured an by the hundreds, and the winners were presented with their leot on the Orpheum stage on the final night ef the picture. Everybody ia town knew about 1%, and seems that just about everybody made a beeline for the Orpheuno A wesk before opening, Olga distributed 3,000 large hearts to the students at tke Local high scheols. The boys were given pinie ones and the gais red. Each set was numbersd, and the idea was for the boys and gais to match their numbers, and thereby obtain free admiseien to the thoatre to see YOUNG AT HEART ...0 X think it was a frame, as only twenty took advantage of the OffLor oo. but Cortainiy every teen-ager in the city knew about &t. Maybe they were just shy. facidentaliy this deal didn’t cost Olga a red cent ooo Two iocal merchants, one a men's wear shop, the ether a ladies! Style Shoppe, paid for the printing ... Ail Olga had to do was distribute them, which she did with the aid of her staff ooo Net a bad deal, what? Window displays? BrotherorePr ... L've never seca 8a MARY ooo and ail good. I'm not talking about a still or an a1 x 1h stuck dn a windew ..0 I'm talking abeut individual displays, tying im with each merchant's particular wares, and naturally, the theatre. I can’t begin to mention them all ooo suffice it to say that there were 28 all told ... that's what Z said oo. twenty oight. Tho shopping section was mturated with them, and the merchants really went out of their way to nake them traly outstanding. Must have cost them a few bucks t00, by the leeks of some of theme She had jewellers and florists ... Ladies!’ shoppes and Men's wear stores oo. Music stores, Purniture stores, hairdressers and bake shops .o... and hardware stores. I eant think of a single stere along the main drag that was overlooked, and a goedly number in outlying diatricts. Many of them even went farther ..o. those that buy radia tine arranged to devete at icast a portion ef their programs to the picture at the Orpherm. Tho town was saturated with Y.AH.