Ballyhoo (Mar 7, 1955)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 7, 1955
Volume:
Ballyhoo (Mar 7, 1955) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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BAD PRINS Every once in a while a bad print of a feature is delivered to your theatre ooo and the first £ hear ef 4% As whan I receive a sopy of your “Condition of £1im" vepert at the ond of the waoko Last week one such prdnt arrived at one of my theatres. A really bad one, and the projectionist advised the managor of the condition. This was on a Thursday, aad the manager filed a Pepert, On Friday night the operator warned that the print might not last tkrongh Saturday. Them, and only then, did the manager grab his phene, got through te his booker, and fortunately was able to get & new print in fer the following day. Fellows, wore paying premium prices fer our film, and are entitled to the best. If you and your prejectionist agrae that the print is unfit for use, don't just write a roport ooo Get in teuch with your booker at onee, and leave the rast ap te him. That's one of the littie sxtra seyvicea he is equipped to Ponder. This isn'% the signal to start squawking every time a Slight seratech appears 4.0. you've get to uso your heads teo oco fhe exchanges try to be very scarefud, but occasionally a realiy bad one siips through. When that bappans o.. start yelling ooo before you have a broakdown. ot oMoXoko Bo WELL ooo LILL TRY AGAIN x have asked at least half a dezen times that ALL COPIES of requisitions, payrokl changea etc. be sent to mé ooo and that means the theatre copy alse. Hew do yen know that your order had been approved if yeu haven't a signed copy to show for it? That means you teo, George o.. or do ET have vo write & personal Letter? ALL COPESS oo. get it? eoSoXowoLo NEWSPAPER ADS We pay eut an awful lot of money for the privilege of using a measured amount of space daily in our newspapera. Wa know that we must advertise to stay 4m buginess ...0 we can’t measure in terms of dollars just how much or how little our ads mean to our boxel fice o The only thing we cam do is use that space judicLously. Selest the type of ads that we know, or should know, particularly appeal te our own audiences and potential ticket buyers, Make every line of space SELL something ...0 Your stars are important, naturally the title must be given preminence o.. descriptive art and copy, and please doen't ferget, THE STARTING TIME OF YOUR PEATURES .co dm every single ad. Maks every lines ef space that you pay for, Count ooo by giving your customers the same information they would receive ever the telephone.