Ballyhoo (Mar 7, 1955)

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BAD PRINS Every once in a while a bad print of a feature is delivered to your theatre ooo and the first £ hear ef 4% As whan I receive a sopy of your “Condition of £1im" vepert at the ond of the waoko Last week one such prdnt arrived at one of my theatres. A really bad one, and the projectionist advised the managor of the condition. This was on a Thursday, aad the manager filed a Pepert, On Friday night the operator warned that the print might not last tkrongh Saturday. Them, and only then, did the manager grab his phene, got through te his booker, and fortunately was able to get & new print in fer the following day. Fellows, wore paying premium prices fer our film, and are entitled to the best. If you and your prejectionist agrae that the print is unfit for use, don't just write a roport ooo Get in teuch with your booker at onee, and leave the rast ap te him. That's one of the littie sxtra seyvicea he is equipped to Ponder. This isn'% the signal to start squawking every time a Slight seratech appears 4.0. you've get to uso your heads teo oco fhe exchanges try to be very scarefud, but occasionally a realiy bad one siips through. When that bappans o.. start yelling ooo before you have a broakdown. ot oMoXoko Bo WELL ooo LILL TRY AGAIN x have asked at least half a dezen times that ALL COPIES of requisitions, payrokl changea etc. be sent to mé ooo and that means the theatre copy alse. Hew do yen know that your order had been approved if yeu haven't a signed copy to show for it? That means you teo, George o.. or do ET have vo write & personal Letter? ALL COPESS oo. get it? eoSoXowoLo NEWSPAPER ADS We pay eut an awful lot of money for the privilege of using a measured amount of space daily in our newspapera. Wa know that we must advertise to stay 4m buginess ...0 we can’t measure in terms of dollars just how much or how little our ads mean to our boxel fice o The only thing we cam do is use that space judicLously. Selest the type of ads that we know, or should know, particularly appeal te our own audiences and potential ticket buyers, Make every line of space SELL something ...0 Your stars are important, naturally the title must be given preminence o.. descriptive art and copy, and please doen't ferget, THE STARTING TIME OF YOUR PEATURES .co dm every single ad. Maks every lines ef space that you pay for, Count ooo by giving your customers the same information they would receive ever the telephone.