Ballyhoo (Mar 7, 1955)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 7, 1955
Volume:
Ballyhoo (Mar 7, 1955) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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BALLYHOO DRUM-BEATERS iN ACTION We don'ts have any bad weeks ... Ballynacewlsea, 1t's just that sone are better tham others, and we've had a couple of real pips in the paat few weeks. This week, Im sorry to report is not one of the beotticsr ones ... What%s the matter guys ooo getting a little tired maybe? fhe boxoffica buek has becomo a Littie elusive thia past whiie, and you'vs got to really coax it dn 2f you want to stay im busimess. {63 just aa simple as that. It takes more than your daily newspaper ad te bring ia the eustomers ... but X shouldn't have te elaborate on that. You're big boys mow oao You read tha newspapers ooo and you eertainiy read the figures on your daily B.O. statemants ooo L hopo. Conditions indicate en immediate acceleration of all our selling efforts oo. and this is the time to really get going. Ive never seon a better line-up of product ... the woather is playing right into our hands coo Spring is just areund the corner oo. What olse do you want? And don't overlook this important fact ... Your merchants are faced with the saas problems you ars «ao. they’re ripe Zor a frontal attack ... ALA you've got toe do is use a little of that old Showmanship wo %re always talking about. I'12 guarantee that they'll co-operates, aa they do in Poterboro, and Hamilton, the Soo and Oshawa, and a couple of other spots. Get goin! guys. Your futuro ia TODAY ... not tomorrow or next week. And your local dailies aren't enjoying the picnic they've had during the past fow years either ... They'ii listen © POason coo it's wp to you to think wp a good one, and that oughtn't be too tough a jobo Evorything’s in your favour fellows ... If you donts take advantage of 1% now ...0 wall then, I guess you never will. Let's mako the coming two months the biggest we've had. Ail £ can add to that is that your offert in that direction will be indicated by the kind of solling you de ... as reported in these pagas from now through April. Need I say nore? And now, I suppose we shovld get om with tha job of reviewing the selling activities of this group during the past week o.oo SOy OM With the show. In the way of trade paper coverage, I'm just a little disappointed ... Three of our Baliyhooers suceecded in making the U.S. trade magazines oo. and that im spite of the terrifie eampaigns I've been reporting. Guess you don't follow up ..o that's ail. ] Ted Doney gets a mention in M.P.Ho under date of February 19th, and Jeff lands a short squib 4n the same mag the following week, Olga scores twice ... but good. A terrifie picture and story layout on her "Sea Around Us" baiid-eup, in the February 19th BOXOFFICE, and ome of the bast steries I've read yet, complete with pie of Olga in S.f.R. And that's about it.