Ballyhoo (Mar 7, 1955)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 7, 1955
Volume:
Ballyhoo (Mar 7, 1955) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SAPLTOL « NORTE BAY Well ... ceuld be that this week's entry is an indication that our friend Robort "Q" 4s abont te come sut ef hibernation o.oo and high time, I'd say. Even these Northern bears are starting to stretch a littie in anticipation of the coming of Spring ...o Dees Bileon knew that you're just tossing that hundred bucks right out the window, Bob? I'm gonna tell her ... Af wa don't start getting that oid Harvey Ballyhoo pretty soon. And who's going to pey for that rug you bought om spec oo. huh? Bob permitted his local J.€.'s to sell their Seotehlite Safoty Taps in his lobby during the showlng of SHOWBIZ, and in return the Jaycees Fran an excellent three column ad in the local. Hugget, with plenty of space, plus 5 iarge heading devoted to his atéraction. A good, off-theatre-page seene also appeared in support of his pic. &\ 2he-sheet was pasted on his Lobby floor two weeks before opening oo took up all the room, and customers just had te walk over it. Three lecal music bars put in good window displays as a direct tie-up with tke pleture ... All f£satured record albuns, sheet music, and naturally theatre art and copy. Phe Lecal radio station aired one ef the excoilent star 4nterviews. The bus terminal and hotels displayed posters in prominent Lo¢ations. That locks like it ... Not much like the eampaigns we sorta got usod to from the North country oo. bub, like we said before ... Maybe our Robert is beginning to wake up again, and will surprise us one of these days. ROYAL = GUELPH Ted's friend at the Heuse of Television again came through with an excellent ad plugging TROUBLE IN THE GLEN ... the eatchiine being that there was never any trouble with your T.V. viewing Af you treated yourself te a Dumont F.V¥.o etGo I_SAW still going strong in tha Mereury oc. and a good aeffetheatre=page scene on TROUBLE IN fHE GLEN. CAPITOL ST. KiT?s Vorn was playing A STAR IS BORN, and it was a piemic for all the deojays over at C X 7B. The Morning MelodZes program featured music and somments ... Jack Dawson on his afternoen programs did likewise, and a special contest was arranged over one of the nerning programs, with a few ducats as prises. All went overe board to plug the attraction. Caver’s Music Stere featured a press book mat in their regular newspaper ad. The New Methed Laundry tie-up is still in effect ... Displays at the local Coffee Shoppe, and in front of the giant supermarket.