Ballyhoo (Mar 7, 1955)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 7, 1955
Volume:
Ballyhoo (Mar 7, 1955) Ontario 'B' District
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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PARAMOUNT = PETERBORG Another geod entry from Arthur ... and I'm past surprises oo. This guy haca’t missed 2 weele since he became eligible for our BALLYHCO contests. I sorta take his entriea for granted now. The Business Quiz sti11 going strong in the Examiner, with a good ad for Art's attractions in return for a eouple of ducats whieh ara used as prizes. Cheorney's wan another swell ad this week ..o plugging their recordings and the shewing of BRIGADOON at the Paramount, Holiywoed Newsroek BtiLi beilag featured 2n both the Review and Lakefield News. Dem 29 doing a fine job of handling this column. Lots of good reading -.. Lots of good publieity Lor our theatre, A good combination. 4 total of TWELVE good seenes appeared in the pagos ef the iecal press this week om BRIGADOON ... Six in thea Weekly Review, and six in the Lakefield News. Eight wore one column im size, and four were two coluans. Niece stuff. Again this week Art's eonfection bar carried an offer ef freo cases of Pepsi ... Bverybody was buying the stuff, and searching for the rad tags en the bottom of the cup which made them winners. Soild lots of Pepsi, handed out hots of free eases, and made iets of friends. fhe whole deal, courtesy of the local Pepsi distributer. A good five minuto interview was aired over C HE X en Sunday evening, featuring musie from the BRIGADOON sound track, and naturally, good theatre credits. Cherney"s put in another of their exesllent windows, foaturing recerds, sheet music and good posterd. oSokoXaXoMoKokKo And this cleses another chapter in our BALLYHOO §.0.S. Hope J'11 have move ... much more to report im the remaining few weeks of our dvive. That's up to you oo. All I can do is report your efferts. Next week's Aassue will contain our score-board for February oov and the names of the monthiy winners. It will show your atanding to date, as weil as your score for the month just ended. Hope you won't be disappointed. DBK.