Ballyhoo (Mar 14, 1955)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 14, 1955
Volume:
Ballyhoo (Mar 14, 1955) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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‘ I have copy of a letter sent to all theatros in Ontario, from the offkee of Dan McPhesa, assistant director of the Theatres Branch. In 1% he warns that im future, any theatre iaspestor finding obstructed entrances or exits is to prosceuts the manager immediately. Plain eneugh? Please make sure that your exit doors are equipped only with approved penis hardware ... Make sura that all deors are fres-swinging. Make sure that at no time are refuse, garbage Gana, vehicles etc. permitted to obstruct your exitways. Nan ounce of prevention is worth a pound of curve ...® Check your exits daily and yeu won't get into trouble. Oh yes, during the past month, four theatres in Ontario were charged and convicted. We have a elean record. Lot's keep 4t that way. eoteoXeXoKake SHANKS HAROLD Z have copy of a letter sent out to his thoatres by Harold Bishop of our Winnipeg office. In it he quotes verbatim, my title page in the BALLYHOO dated March 7th ... headed "Turn Ideas Into Action” with a very complimentary commentary of hia OWN o I'm glad you liked my "editorial" Harold, and thought enough of it to pass it aleng to your boys. I'm fLiettered, and I appreciate 1%. Thanks pal, oXoKsotakKo¥o PERFORMANCE INTERRUPTION REPORTS This report £3 extremely important and serves a very useful purpoae. A Performance interruption report MUS? be filed with this offiee every time there is a break in your program. If thought everybody knew that, and it teok an investigator's report to bring home to me the fact that some managers simply ignore roporting mechanical interruptions in thelr programs. in cheeking the investigator's repert I neticed his comments that the performance was interrupted om two separate occasions in one evening. Checked my files ... No report. After all, hew are you to know that there's somebody in your audience looking fer these things? Get smart fellows ... we have rules, report for eto for YOUR proteetion, USE THEM, star a oXeXeXeXoXe DID YOU FOLLOW THE SUGGESTIONS In YOUR T.C.L. CALENDAR FOR MARCH THIS WEEK? EVERY DAY? THEY MAKE SENSE.