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OUR BES? HOVIE?GOERS
Stetisties conclusively prove that women and teen-agers are our best, most coneistent fans, This same group is also in the front ranks of our vadio listening audience. Tie the twe together and maybe there's something to really think about.
Have you a "teener® in your home? Then I'11 bet you get an earful of ail the latest pop tunes ... know every Lecal dise jock by name ... know the latest gossip about every star worthy of marquee space. And the little Lady ... does she mises a single one of the dozens ef soap operas which jam the air-waves every afternoon? I!11 bet not.
Se what? Just this ... Get next to the iads on your local vadic station ... got to know them all, deejays, newse casters, the business porsonnel oo. aii of them. The businesa you are in is NEWS ... Hot news, ali the time ... and they know 4%. Y%11 bet you can promote yourself a half hour theatre progran juet like that ... and you can create quite a radio following. Its been dome, and is being done all tho time.
Radio at the moment is in a bit of a slump oo. widee open for some smart promotion ... looking fer new neans of hanging om to audiences. This is your big chance to climb on the radio bandwagen. They*1l greet yeu with open arms ooo fake every advantage ef 4%. It!12 pay off, I'm aura.
ooXoko%oxXo COMING AT YOU .oo BASTER
Easter's only a few very short weeks away o.. What are you deing about 1%? Have you planned any special children's or teen-agers shows? How abont a "six to twonty" fashion shew? Yeur merchants will levs you for At ... and it may heip jam your theatre on the Saturday morning before Easter Sundaye
Have you begum your "clean-up" drive yet? Easter means Spring eo. and ths two suggest a bright, fresh approach to your new season. Get going guys .-. don't walt until Good Friday and then begin worrying about it. The time is NOW.
oXoto MoioKo HOW ABOUT A "NELLO" €O_AL
It must get awfully lonesome at tines, lying in a hospital bed fer woeks and months at a streteh ... trying to be patient, and keep occupied between visits, of friends and family, I've nevor heard Al Hartshora complain ... the guys always smiling and ready %© “tal shop” ... im his ease, this being anything to do with his favourite theatre ... his awn Regent in Oshawa.
fhe boys im Hamiltem see Al often ... I try te drop an on hin every tine I!m in the vieinity, and Helen makes the trip from Oshawa every Sunday, rain or shine, If you can't get up to say a cheery “Hello” .,. drop Al an occassional Gard oe Let's show the guy we've thinking of hin Fiood hin with Easter cards ... He'll got a real ei eke out of Abo