Ballyhoo (Mar 14, 1955)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 14, 1955
Volume:
Ballyhoo (Mar 14, 1955) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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OUR BES? HOVIE?GOERS Stetisties conclusively prove that women and teen-agers are our best, most coneistent fans, This same group is also in the front ranks of our vadio listening audience. Tie the twe together and maybe there's something to really think about. Have you a "teener® in your home? Then I'11 bet you get an earful of ail the latest pop tunes ... know every Lecal dise jock by name ... know the latest gossip about every star worthy of marquee space. And the little Lady ... does she mises a single one of the dozens ef soap operas which jam the air-waves every afternoon? I!11 bet not. Se what? Just this ... Get next to the iads on your local vadic station ... got to know them all, deejays, newse casters, the business porsonnel oo. aii of them. The businesa you are in is NEWS ... Hot news, ali the time ... and they know 4%. Y%11 bet you can promote yourself a half hour theatre progran juet like that ... and you can create quite a radio following. Its been dome, and is being done all tho time. Radio at the moment is in a bit of a slump oo. widee open for some smart promotion ... looking fer new neans of hanging om to audiences. This is your big chance to climb on the radio bandwagen. They*1l greet yeu with open arms ooo fake every advantage ef 4%. It!12 pay off, I'm aura. ooXoko%oxXo COMING AT YOU .oo BASTER Easter's only a few very short weeks away o.. What are you deing about 1%? Have you planned any special children's or teen-agers shows? How abont a "six to twonty" fashion shew? Yeur merchants will levs you for At ... and it may heip jam your theatre on the Saturday morning before Easter Sundaye Have you begum your "clean-up" drive yet? Easter means Spring eo. and ths two suggest a bright, fresh approach to your new season. Get going guys .-. don't walt until Good Friday and then begin worrying about it. The time is NOW. oXoto MoioKo HOW ABOUT A "NELLO" €O_AL It must get awfully lonesome at tines, lying in a hospital bed fer woeks and months at a streteh ... trying to be patient, and keep occupied between visits, of friends and family, I've nevor heard Al Hartshora complain ... the guys always smiling and ready %© “tal shop” ... im his ease, this being anything to do with his favourite theatre ... his awn Regent in Oshawa. fhe boys im Hamiltem see Al often ... I try te drop an on hin every tine I!m in the vieinity, and Helen makes the trip from Oshawa every Sunday, rain or shine, If you can't get up to say a cheery “Hello” .,. drop Al an occassional Gard oe Let's show the guy we've thinking of hin Fiood hin with Easter cards ... He'll got a real ei eke out of Abo