Ballyhoo (Mar 14, 1955)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 14, 1955
Volume:
Ballyhoo (Mar 14, 1955) Ontario 'B' District
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

i really don"t know what I can say is thie portien of our BALLYHOO whick the attached seore-board deovsn't express much more eiloeguentiy. Study the figures, guys oco be honeat about 1t ... just how hard 61a you try last month? Yes ... I know the anawer, and I%m wot too happy about it, Robedy starte with an edge in this deak oo» and If haven't yet seen a single stunt pulled by one of our winners that couldn't aust 26 easily have been prometed in any ether tewn im this group. The sesret lies in one dittLe word ... CONSISTENCY. Cne window nets you exactly 300 points ..but, do what Olga did, and cever every window dn your tewn ooo and in her case it was a meat 9600 points, for thirty two windews. That'a the difference. 4nd beliewe me, they ware reak windews ... mot the odd still or windew ecard alapped in, ff wonder why her business was se goed that week? Thio is Showbusiness, fellows ... and & very sompetitive »usineas At hes become, ag you well know, and that ds why 4% takes real showumen to keep our theatres at the tep of the heap coco & position our company has held over & peried of many, many years, I know that "ve got the best showmen im the country in ay EPOUP ooo You've proven it time and time again, but let'g net live on past gliorles. shi are lets of new worlds to CORQUOH ooo SO gird your armour ..-o spelied SHOWMANSHIP ... and Letts atart conquering.