Ballyhoo (Mar 14, 1955)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 14, 1955
Volume:
Ballyhoo (Mar 14, 1955) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Art Cauley is a firm believer im BALLYHOO ... and really works at 2% oao as evidencsd by his atanding in our current S.0.S. and tha numerous prizes he has copped to data. Every onee in @& whiie I get a brief note fron ham, and I would like to quetea an excerpt from the most resent one. It males sonse. Ses Arts= ® More important oo. BALLYHOO is a wenderful souree of infermation to use We can poad what the other boys did with the pieture oo. do the same, add some ideas of Our own, and Gomme up with a fairly good buneh of “seateselling™ Addeas ao. ® Thanks Art for putting 4% so woli ... Ion't that just what I've been trying to get across aii these yeara? BALLYHOO, te be effective must be 3 Co-operative offert ... YOU call the shots oo. I publish them ... and EVERYBODY can benefit. Li's just that simple. YX don't mind all the extra hours I put in, but I've got to have you guys back of me, or it becomes very much of a omessided affair. Keep feeding mo material, Lellows, gst your names ia this cheot, and we'll all be happy. And don't forget ... I like news of your fandily teo, and your staff members. Don't wait Lor me to accidentally eons acress an item of interest to yourself’ or your staff ooo Lot me im om it, and £112 publish 4%. After all oo. everye bedy im this gang should be 8 reporter for our BALLYHOO ..o 80, start reportings Now that our results for February are out oo» What de you think? Did the wight people bring home the (You showld exctise the expression o-.)bacon? Or maybe you feel that YOU ought to have been in there somewhere. Well ... why weren't you? I can only go by the points you earn. I've got nothing against Art or Mel ... believe may but Id like te see a couple of our other shewmen give then & nudge now and then ... just to make things interesting ... So far, those two have pretty well split the prize money, with three wins each out of Sour months. Oiga and Len ganged up om young Forhan last month, and knocked him right eut ef the pieture ... but, ses Goorges®J shall return ..o0% Shades of McArthur ... bub I bet he means 1% ... amd will, 50 new maybe wo showld do a Little reporting ... and teii you what's been golag om this past week? 0O.K. theny what are we waiting for? PARAMOUNT PETERBORO Avi was playing 3 RING GIRCUS ... and to start the ball rollin f see 2 full page of co-ops in his Weally Review, wide 60% of : the total deveted to the theatre ... the participating merchants paying the shot. Not bad. ‘The idontical page appeare in the Lakefield News. Art's "Business Quist in the Examaner still netting bim a good-sized ad for free,