Ballyhoo (Mar 14, 1955)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 14, 1955
Volume:
Ballyhoo (Mar 14, 1955) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ARANGUNT = PETERBORO (cont'd. ) rs tS Bg wre 3 a n In the way of scenes ... I can count sixteon of then this week ...o that's what = said ... SIXTBEH. Hight single cols. and eight deubles. Not bad, ah? They're svenly divided between the Review and the News, and while Art desan"t gat the same count for Weekly paper coverage aa he would for the sane thing in his Daily coe he more than makes wp the lest ground by his syetem of saturation. Don COrrin'ts "Holiywood Newereel" stall an important feature in beth papers ... with Holiyvoed chatter predominating, and eurlously enough, 1% just happens that the personalities selected are all either currently appearing er due to appear in he near future, on the Paramount sereeno A clewn Contest wus run in cenjunetion with Hatton Bros. Fum House ... 4,030 mumbered heralds were distributed ia 28 local schools, with winning numbers posted in the merchant's window, Hatton %s provided the prises. The Scheol Safety Patrols were Art ®s gueste at ono of his matinee showings of CIRCUS .o6 sach of the attending nenbers Cerbing away enough heralds to take eare of his own school aso This is ene way of assuring 100% distribution. ZI was in Petersora last week, and can honestiy tell you {hat ZF thought I was enbering the Big Top when I waked Lato the Paramount. The whele front was domes up cireus-ztylo oo. AGOPS, windows, box efficoe, everything. Mest attractive. I forgot to meation ... tha finale of the Glown Contest was helion Art's stage at the Saturday matinee, with the winners being presented with their prizes by the two Hatten bres. In the way of vadie coverage ...0 € H EB X played twelve individual selections from the feature, with good eredita after each spinning. in additien, “Campus Cavalcade" a fifteen minute pregram handled by Local high school students, featured Jorry Lewie this week. And that’s abeut all I can find in Art's scrapbook this week ooo and the guy promises mors and better stuff to cone. PALACE = GUELPH o os apes in the Mar note scenes on x SAMBOO PRISON. BAD DAY AT BLAGK ROCK and Yorvis Restaurant atiill distributing several hundreds of book matches cach week ... with the Palace contest feaburad on the inside covyar. Herb'g Lebby 32 isaded with the mater{al sont out by M-Gelf in connection with their Celebration Momth ooo A very effective display. %%"s beginning to lock like Herb deesntt do any more than he ean possibly get away with Lately -.. Hot dike the old bail of fire we knew a year oy go age cee Wonder what’a up? Three years in the bueinase end tiring already?