Ballyhoo (Mar 14, 1955)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 14, 1955
Volume:
Ballyhoo (Mar 14, 1955) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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REGIE OSRAWA I%y, glad yeu sent in sonething this week, CGharife ooo You nearly got. yourself’ a aice big goose-egg laot woek, 1f I hadn't thought of your I SAW deal in time. I know that Al watches your rosults very carefully oo. and would like nothing better than to see you lenosle of f ene of the monthly prizea. It GAN be dene, you know. This week the Regent wae playing A STAR IS BORN, and I ace that Chariie was able te Line up 2 couple of goed co-ops. Collette Beauty Salen weat for one, and Jolnsen's Men's Woar the ather. Both excellent, with good theatre eredits in acho Johnson's also put im a fine window display tying in with tho pic. Another goed window ia Biddulph's Appliances. fhe deejays om the Local station co-operated nicely with several tunes from the ple ... each assempanied by good theatre eredéts. The Times-Gaszette must be weakening ooo Z note this woals s good story on the subject of "New Theatre Techniques” o.oo. submitted by Charlie. He was just as surprised at the appearance of the item as I was. That's the only way you'll get coverage Charide ...0 by sHiping away at them until mney get tired of saying "no" o.oo That's a little better, Zella ..o. and earns you a fale quota of poiuts. Equal this each week for the next three, and I have an idea you may just squeese Anto the winners’ eireies ALGOMA = S00 From Norm X see snaps of several good window displays o.oo the beat one being in Meore's, im support of DEEP IN MY HEART oc. Sti.11 plugging away at his Foto-Nite, with a good outside display, and a little street baliy, involving his doorman @arting a giant offer display around town om a kiddie'a wagono Nora's confection bar is a veritable Emerald Isle, in honsur of St. Patrick's Day ... Very tastefuliy decorated. In regard te the sport erest giveaway on Saturday matinees, Norm has iined up the two sporting goods stores to provide prizes for the winners. More details when the tic-up is tompieted. Norm also get in touch with the several scheel ainspectors in the areca, outlined details of his plan, pilus the information that when am "Aduit® pisture was booked, At would be replaced for this performance with a more suitable one, and won them over compistely to his side. They are very nleased, and have promised nim every assistance. Thats what f like GO S86. eep at it Norman, and Let me know what's cookin’. ROLAL = GUELPH Ted's contribution to these columms this week is the infermation that bia I SAW doal is now stronger than ever, with a mew, twee column format, cartoon style heading each ono, tw eo and that (>) OMe ON PAE c d looka like about it, fren F.8,