Ballyhoo (Mar 14, 1955)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 14, 1955
Volume:
Ballyhoo (Mar 14, 1955) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

CAPETOL © WELLAND Gasrge is werried ..I realiy trimmed his budget the last tine I visited him oo. and he warns that he won't be able te toss as muth Bakiyheoe at me as im the past. Well, let's take a look. I see that his I SAW feature in the loeal daily is stii2 going streng ... svery day im the week. Three good scencs, on eff{=theatre-paga Jecations, on each of SABRINA, FLAME AND THE FLESH, and MY FRIEND FLICKA. Net bad so far ooo What's this? ... Bight individual windew displays coc and frem the looks ef them, pretty good ones too, in some of tre best lecations aleng the main drag. fm addition, his seven permanent displays spotted in windows around town, sti12 attracting attention. Yep boy, you sure are slipping ... but just as Leng as you don’t do any worse than this week, there’1Li be no beefs {ron yours traly. GAPITOL PETERRORO Fer his date en PASSION, Len arranged a pretty fair window in Fuller's Deug Store ooo tying in a line of cosmetics. <Anether good windew im Marino's Restaurant. A mounted 3Jesncet was pisced in a vacant dewn tewn windew. fen cards were placed on telisphone posts along the asin drag, ail, pointing in the direction of the theatre ooo Radio station € H B X came through with three goed piugs for the picture, tyaag it im with the playing of "Passion Tango*® Twe ene column scenes appeared in each of the Review, and Lakefield News. The “Hidden Names" sontest still running in the News, with the Capitel getting a geod Live column banner in return for a few Oakleys used as prises. Fer bis date on the twin bill COMMAND and SOUTH SEA ‘WOMAN, © H & X came through with twelve good individual plugs ever the "Campus Cavalcade” program. £ mentioned im a previous issue that Len was working ou &@ Local merchant to promote a free trip to Toronto fox the winning bey or girl, to attend the opening baseball game ... Weli, it's in oop and he has the prize al} lined ap ... and Bince the merchant is just as anxious as Len is to publicize the doal, I'm looking forward to some real business on the nexd several Satmats. What are the rest of you doing to prenote zene spert erest give-aways? Let me in on the secrot ... wild you' And ineidentally ... do the kids know that they ean got an additional erest with their purchases of ageecorn? feil tom, will ya? Phey're not mind readers,