Ballyhoo (Mar 14, 1955)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 14, 1955
Volume:
Ballyhoo (Mar 14, 1955) Ontario 'B' District
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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TIVOLI, = HAMILTON Weil, waddaya knew ... I have a full campaign in from Don ... and it happens to be & good ome ooo On 20,000 LEAGUES, whieh shovld be a "natural" in every situation. Dom worked with the Timex Corp .people on this one, and as a direct rosult, wound up with more newspaper coverage thar, he’s had sinee his WHITE CHRISTMAS date. The Right Heuse, leoesl department store, went for a 275 dine ad as part of their @aily full page ... and in addition put in a nost attractive window display. Simpson-Sears came through with a 300 line ad and a @display in thoir etore ... Robinson's Department Store went for 300 lines and a windew display ... and the Timex Corp. took a 300 line ad in the Spectater. Each of the participating merchants put im displays ia the Tivoli lobby, and I havent seen so much animation around there in a long time. All very attractive ...0 and effective. Finlay Fieh Ltd. took a 100 line ad to tell their exystomess that “From 20,00 LEAGUES UNDER THE SEA ceme the fiszest fish for the Lonten season oo.” Good theatre credits. A contest over GC K 0 & in whieh children wore asked to identify the singer of "A Whale of a tale" ... taken right off the sound track, brought 700 replies at a cost of a Lew guest admissions. The delly News Quiz over the same station etill continuing o The Timex Corporation provided the theatre with 50 specially dmprinted windew ecards which were placed in every jowellery store in the city. Gseod theatre copy included. Ali the O'Brien news trucks were bannered with pie and theatre copy. O'Brien's sent out 275 heralds te their dealers with instructions to post them in conspicueus spots on theie displays. Don complains that a lot more eeuld have been done had he had mere money to spend o.oo ALI I can say isa this oo. You don't have te be too snart a showman to go out aad buy your promotion oo. the idea is to PROMOTE ... to BALLYHOO. GCAPETOL Sf. KITTS VYorn’s feature was CARMEN JONES, and thie is what he did to tell the natives about At .o. Arranged for the playing of several numbers from the ecore on dack Dawson's afternoen program over G K TB .oe A “Gues2 the Tune" contest over Dave Wilson’s morning program, and the playing of the entire score on his Sataft “Best on Wax" show. The 15 minute “Merainmg Melodies" program still a daily faatures A good wiadew in Caver's musie store ... Another one in the local Coffee Shopps ... Tha New Method Laundry prise deal etial golug strong, with newspaper plugs .o. A good eff-theatre page seeme, and the standes at the entrance to the supermarket.