Ballyhoo (Mar 25, 1955)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 25, 1955
Volume:
Ballyhoo (Mar 25, 1955) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Gagees NGS FROM THE WORTH cress eR ereE — X've just returned from a week's trip through our Northern outposts, and bring back greetings from Clga, Norm, Jaff and Bob ... All wish to be remembered, and want me to remind you to "C%mon up and see them gometime ..." especially if you're planning a summer vacation ia their part of the province this year. It's nice country out their way, and thay promise you a reali holiday. I covered the territory by plane this time ... a little bumpy im spots, but quite pleasant. Was I ever glad when we Landed in the Seo ... even though I walked right into the worst blizzard they'd had all winter. Olga tells me it was especially arranged for na, since I'm always vibbing them about the balmy weather Ive always axporienced in the Soo ... summer or winter. O.K. Olga, I believe YOU ROW eco SO your¥ve not sissies up there. It was a pleasant trip ... made more so by the hospitality of ay Northorn friends, and by the fast that our theatres were in tip top condition, eperated as expertly as any I have seen. Our managers take their jobs seriously up there ... and believe me ooo it sure shows. Keep 46 up fellows ... and Olga. {t's always a pleasure to walk into your theatres. WAIAT°RE YOU SIGNING? Iwas im a theatre the other night, and watehed the cashier being enecked im ...o0 She handed her cash over to the manager, signed the box office statement, and got ready to leave. I noticed that she had signed a blank report, and on quiszing her, discovered that it was normal procedure. Ff had a little talk with the manager and his cashier. Don't think elther will sign blanks again. Be fair to your cashiers fellows ... don’t ask them to affix their signatures to something which you wouldn't sign yourseif. Hew is she to know what will be typed in over her signature after she leaves? Sure ..0 I trust yeu, and so does she ... but can you tell her the next day that she was a buek, or two or ten saert? Be reasonable ... make gure the statement is typed before you ask for a signaturo, and Af it happens to take too long, and you don't want to hold her up ... her signature on her work copy 43 sufficient. I%m sure Dick Geering will accept your own signature on the regular repert. Incidentally ... do YOU ever sign a few blanks, and leave tne rest up to your cashier, whon you scoot away a Little ahead of time? Its a dangereus hablt guys ...o GONGRATULATIONS NORM I have copy of a Letter which Norm Gray received from George "Fotoe Nite" Oullahan, advising ham that he had been named winner of the promotional award for March ... for his ontstanding efforts in support of Foto Bits, especially in the way of street ballyhoo. Nice going Horm ooo XI knew that with the citation goes a cheque for ten bucks. L!1l bet an equal amount that Peari. had it tucked away in her wallet before you even got a geod lock at it oo. Well, c’est la vie.