Ballyhoo (Mar 25, 1955)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 25, 1955
Volume:
Ballyhoo (Mar 25, 1955) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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PLEEZ HAL... In él Sleane's Shewmandizer section, in tho March 19th issue of BOXOFFICE, I notice a nice story of Al Hartshorn"'s induction into the Canadian Picture Pioneers ...0 I'm not quite sure where Hal got his vital statistics, however ... sinee he eredits Alfie with being the father of a 13 year old daughter o.oo What goes om hero? You helding out on me Al ... and does Helen know anything about this? Better make sure that Paul dosen't get hold of this item, or you may have some tall explaining to do, especialiy since the guy's nearly as big as you are ... Thought I'd better warn you boy ..o. 80's you can have a reasonable story ready when Helen visits you next Sunday o-. WEDDING BELLS Rumour has 4% thet Vern Hudson is going to be a father-in-law one er these days. Daughter Barbara is sporting a sparkler, and her marriage te a nise young St. Kitts business man is already in the planning stage. Could be a June wedding, ses Verne Congratulations Vern and Helen, and of course Barbara oo. All the best to you from every member of our BALLYHOO family. OLGA ‘POO Olga is also finalizing her wedding plans, and it looks now like the big day will be sometime im October ... Further details stiil to come, But, warms Olga ..o. "Don’t think you're getting rid of me o.oo Decause I'm gonna continue managing the Orpheum just as long as FP, want me around ...% Glad to hear 4% Olga, and hope to sea yeu around for a long, Long time. CONFECTION COUNTERS I am pleased indeed to mota that most of our gang have caught on, and are doing a pretty good jeb of glamourlzing their econfeetion counters. In the past few woeks I noticed some pretty terrifie Valentine Day dileplays, and last week, green predominated in many & ecoleurful background im hemor of St. Patrick's Dayo Make your connters as attrastive as you know how oo. Pus a snile on your attendant's face ... Offer the ultimate in services. Your eustomers wiil catch om too, and will form the habit of making a beeline for your bar on their way to their seats. And hew about the intermission trailer? Are you using ene? There are some dandies available new ..o.0 in good taste, and inoffensive ... end they do help to move your stock. QUARTERLY REPORTS The end of our first quarter is fast approaching ... Organize your work so that there will be no delay in gotting your reports in to thea office .o.. especially your inventories, and the quarterly anaiyeie which XY require from each and every theatre.