Ballyhoo (Mar 25, 1955)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 25, 1955
Volume:
Ballyhoo (Mar 25, 1955) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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DRUMBEATS ALONG THE "BY TRAIL Seems ['m a little bohind this week ... due te my week’s sojoura im the not to wild North country. Can’t Let BALLYHOO get s0 far behind that 4% may Lose its continuity, so I suppose I'd better inelude the past two weeks im this issue, and bring us right up te date again. Oniy five weeks Left fellows ... and what are YOU doing about 14%? fkhose "CG" notes I%® handing out are going to come in mighty handy coo and just in time for your vacation planning ... You can still get your share of the green atuff ..o. but In afraid this time you're om your own ooo LF can't help you with it. Some of the stuff that’s been coming threugh 1s goode cs. really good. Seme is o.oo. weli, I'd rather not use that kind of language im these pages. O.d3. may get hold of ome of these copies, and then I'd have to submit to censorshdp o.0 and I have troubies enough as it ia. I°22 sum 4t up very briefly ... "Them that tries, gits". Tho others aro simply Left out in the cold. Maybe X°d better change the subject, and take a look at what tha U.S. trade press has to offer during the past fortnight. Not too bad at first sight ... let"s see nou, In BOXOPFICE under date of Mareh 5th, George Forhan dro gets a brief mention on his SUSAN stunt ... In the March 12th edition, Mel Jolley knoeks off neariy three quarters of a page detaiiing his Junior Press Club deal. On March 19th I see that Mei. again gsts a story om his YOUNG AT HEART deal with Ladie's Hene Journal ... Olga gets mention for her REAR WINDOW tie-up, Al Hartshorn rates a story, even though they credit him with a daughter that Holen denies any kmowledge of ... and Paul Turnbull gets himself a nieo story and picture im connestion with the re-opening of ais theatre. So much for BOXOFFICE. In the MOTION PICTURE HERALD issue under date of March 5th, XI see the following included im the list of contenders ... Herb Caappei, Art Cauley, Ted Doney, George Forhan, Bob Harvey, Mel Jolley and Olga Sharabura. Congratulations gang o..0 Keep at 44 and maybo one of you will knock over that "Q" award. S.7.R. under date of March 12th makes brief mention of George Forhan's promotion in comnection with a Roy Rogers deal he cooked upo EXHIBITOR ... comes through with plain nothing. Either you fellows don't send anything in, or they're not interested ooo Next time I'm talking to Eddie Emanuel [I'll try to find out. i nearly forgot oo. Im M.P.H.'s SHOWMEN IN ACTION column on March 29th, are mentioned Olga Sharabura and Harry Homeniuk, Jack Ward's assistant o Not bad soo Dut still mot as good as Id like to vee it. Fill those pages guys ooo Lill those pages. You ean'’t do it by just sitting arcand and hoping. Get on the ball guys ... got ‘Ain the gana.