Ballyhoo (Mar 25, 1955)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 25, 1955
Volume:
Ballyhoo (Mar 25, 1955) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Now Let's get down to the serious part of our buainess ooo a full report of the activities of eur members, BALLZHOO-wiso, during the past two weekse WEEK ENDING MARGH 12 PALACE GUELPH I note two scenes in the Guelph Mereury .oc one on VIOLENT MEN, and the other om the new serial Introduced by Herk to try and byalad wp bis Saturday matines kids* business. Both om off-theatre pages. With the first chapter of the serial, Hexb handed cut aenbership cards im the GUNPIGHTERS OF THE NORTHWEST club, the cards to be punched cash week the youngster attends. Perfect attendance for the first fourteen weeks entities the holder te a free show on tha last week of the seria. Not new by any means, but still a good gago Vorvig Restaurant continuing the book-match deal, with theatre credit on the imside cover ..o0 Rom Wilsom of C Jd OY Game through with soms excellent publieity om GUNFIGHTERS, on his Saturday children's program, with several youngstesra whe had attended the theatre boing interviewed and their connents taped. Herb 3s running a "Choose the Academy Avards Winners® ecentest iam co-operation with gsaveral merchants ... Ballots are available in either the stores or the theatrs,. Premoeted prizes inciude a Timex watch, eases of Pepsi, dinner fox two at Vorvis!, boxes of candy etc, Let us know hew this works out Herb oon ALGOMA = S90 Norm had a very attractive standee made up for CARMEN JONES, which he placed at the curb directly in front of nie boxefrfice. Moore's again co-operated with a good window, featuring veserds and sheet musics backed by art and copy from the sicturs. GAPITOL = ST. KITTS Yern®s feature was BATTLE CRY ... ome of our really sarly dates. He contacted the Weaterberg News Agoncy and arranged for good displays in five book stores throughout ths sity ... The threo agency srucks were well bannered, and attracted much attention om their rounds im and areand St. Kitts. A good scene appsared on aa off-theatre page in the Standard ... Vern’s regular “Morning Meledies" program tie-up still in effect, with daily movie chatter and attraction meztion im return for 2a couple of ducats. The Coffee Shop stili displaying good art and theatre sopy in their main windew oo. The weekly tie-up with the lLeeal New Methed Cleaners stili proving effective, with Verals features gotting good space im the merchant's newspaper ads. ALL in return for two double passes used as prizes in a weskly contest ran by the cleaning firme