Ballyhoo (Mar 25, 1955)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 25, 1955
Volume:
Ballyhoo (Mar 25, 1955) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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REGENT © OSHAWA Gharlie was playing LIVING DESER? ... borrowed a complete set of reeordings from a jecal music store, turned them over to a pal of kis on the padio station, and heard it played over the "Showease® program, with goed theatre credits. Karn’s Drug Store put in a goog window display tying in with their Kodachrome fi1n. Per his Saturday matinesc, Charlie borrowed a page frem Art Cauley's book, and promoted a Pepsi Cola give-away ... T% certainly beested sales at his confection bar. Tho deal was set up on a four week basis, with sixteen cartons given away every Saturday. How about the rest of you guys? Ali you have to do is eontact your local Pepad dealer .o. He'll co-operate, previding ef course that you seil his produet at your bar. I think this deal is self-explanatory o.. 4£ not, drop Charlie or Art Cauley a note. They!ll give you all the dope on it. Charlie feels that he stumbled on a gimmick which may be turned to good advantage ... The lecal chapter of the I.0.D0.E. have been considering the advisability of having a film review at all future meotings ... Phat%s all Charide wanted to know ooo Quick like a bunny he phoned the president and offered his services, which were gratefully accepted. Bet I know which theatre's features will be selected for discussion o.. I nearly forgot ooo The Z SAW deal introduead by Al, still going strongo fhe last time Helen visited Al he prowdly shewed her the pictures and publicity resulting from his induction into the Canadian Picture Pioneors oo. "That's Lime* commented the gal, “but your home is in Oshawa, and they don’t read the Hanilton Papers oc.” S@ ooo armed with copies of the press reports and & covple of prints, she waltzed into Charlie's office coo he seoeted over to the Times-Gazotte, and Lo and Behold ... a couple of daye later a four columm pic and several hundred lines of COPY o S© ooo Row who gots the points? Al, Charlie or Helen? fell you what T9142 do ... If the Regent winds up ia the dough Ill duplicate the prize ooo Charlie will get one, and AL wild gou an equal amount ... providing he splits it with Helen ooo Ie it a deal? GAPITOL © GALP I_SAW still going strong, six days a week .o.. A good, three col. scene om an off-theatre page, om STAR IS BORN. A goed press-book mat, was included in the newspaper ad paid for by Connie’s Music Centre, Connie's also came through with a very attractive window display, using record albums, sheet music and art from the pic. The music store also provided the lecal radio station with records from the pic, which were played frequently during the playdates with good theatre credits. € K GR aired the entire album om their "Hi Neighbour” program, and also om Eddie's regular Capitel Showtime program, which Eddie gets fer free. Rovse's Music store placed a good mounted one=sheet at the entrance te their store.