Ballyhoo (Mar 25, 1955)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 25, 1955
Volume:
Ballyhoo (Mar 25, 1955) Ontario 'B' District
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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PARAMOUNT = FETERBORO The Business Quiz page in the Examiner sti11 sontributing a faire sized ad in return for a couple of ducats as prizes coo I see lots of scenes this week, in both the Lakefield Nevis and the Review oo. Let's take another count ... Yep, that’s right ...0 Ton single eclumns and eight two column size ooo that's Live and four im each of the papers ao. Not bady Id say oo. And Ar& hasn't been tossed owt on his ear yet ooo AS & matter of Lact the boys on the paper don't even duck when they seo him coming. Robert Harvey, pleases note, Den Sorrin's Hollywood Newsreel still attracting attention im both papers, under his own masthead ... and boosting all attractions dated inte the Paramount. I also note a nica stery in beth sheets on Art's recent party for the lecal Safety patrols, at a showing of 3 RING CIRCUS. ferrifzic Lebby displays on both 20,000 LEAGUES and A STAR IS BORN well is advance of the olaydates. You got yourself 4a lot of points on the basis of your g3senesz this week Art ... but ets roally get goimg mow oo. A Little more of that eld BALLYHOO. Only a few short weeks Left before wo have to piel our winmers ooo CAPITOL WELLAND sone Goerge sends along toar sheeta to preve that hie I SAW deal is etill a popular feature of the lecal Tribume. I alse notics good scones on off-theatre pages on DEEP ZN MY HEART and PASSION, aise an excolilent so-op promoted by assistant Mort Grant with tae Provincial Gas Company om DEEP IN MY HEART. Waterford's Pharmacy set up a good window display in conjunction with Tussy cesmetics and R.K.O.%s ANGEL FACE. The seven permanent windew standees still attracting attention in good dewntown Locations. GAPLTOL = NORTH BAY I can remember whem I had te reserve a page or more for Robert's entrlas ooo How, seems ike half a dozen lines is about ali our boy cam handie ... Too bad te let a hundred bucks siip through ene’a fingess without at least making a grab at it ... Oh well, maybe he doasnit need it. Al2 I can report this week is a couple of windew displays. One in the Home Purniture Go. store, another in Prested and Hoskins, North Bay Garage, Genova Restaurant and Palangio Motors ooo ALL em DESIRES. Oisplay cards in the bus terminal and Empire Hotel. fhe Local radio station aired an interview disc, and featurad the title seng from the pic as background music o.oo with eredits of coursao Hardly sounds Like Bob Harvey's stuff, does 1t? Oh well ooo maybe he has someone ghosting the sturf for hin.