Ballyhoo (Mar 25, 1955)

Record Details:

Title:
Ballyhoo
Date:
Mar 25, 1955
Volume:
Ballyhoo (Mar 25, 1955) Ontario 'B' District
Leaf #:
00010
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SENECA 2 NIAGARA PALLS Jack's assistant, Harry Hemeniuk arranged two excolisnt windew displays oo. one in a downtown furniture store, and the ether in a hecal drug stere. Both on LIVING IT UP. On the spert crests deal, Harry made up a very attractive board, with all the crests mounted om it, and detaLis of the give-away, and arranged to heve it displayed in a prominent sporting goods store window. FIVOLI = BAMILPON For his second week of 20,000 LEAGUES, Don had a good display fron Martin's Spert Genter, with a dummy attired in the equipment used for shallow water and spear fishing o.Sam Manson placed a display featuring aqua lung equipment, and invited patrons to submit thelr nanes $e membership in a Frogmen's Glub, providing frees instruction and advice. A total of 300 took advantage of the offer. O° Bsien News Ageney bannered all their trucks, and set ap & good display in the lebby. Books were goid at the confection eounter. dane Baker contacted Don in connestion with an article she was writing em the anew techniques ef movie production, and included several good plugs in her story in re. VistaVisien, CinemaSsope sbs. Don finally succeeded in lecating a diver in Hanilton, borrowed his equipment and set wp a display in his lobby. Jane Baker interviewed the diver and gave the pieture some good plugs in her Saturday colunn. Wher Don received word that a elip of the Penticton V's was on the way, he had the Spee renake their whole page in erder to get 4+ into his ad, and had a standee in front of the boxoffice pefere the film arrived at the theatre. CAPITOL = SUDBURY Jothin® .oo just plain nothin! ... Too much trouble I guess, or maybe business is too good to warrant a sales effort, sh Jeff? okoXeReoXoXeXea WEEK ENDING MARGH 29 Now to get going on the second reund of this waek!’s BALLYHOO ... L921 start eff by getting this eff my chest ... Jeff ain’s in Yet ooo guess the boy hasn't got the idea yet oo. or maybe I shouldn't have bought him his dinner when I was up there Last week seo Anybody want to Lay odds that he'll be in next weok? ZX just glanced at the totals so far this month, and two ar three of you feliows are running neck and neck ceo & very few points cither way are going te decide the winners for March, Won't tell you who they are .o. bub IT CAN BE YOU .-. and what ars you doing about it