Ballyhoo (Apr 4, 1955)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 4, 1955
Volume:
Ballyhoo (Apr 4, 1955) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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RRAPFIC PATTERN DG you gonetines feel a little bit guilty about approaching your merchants for a tie-up? Have you the mistaken notion thet they"re giving you something for nothing? Let me try to preve souething to you ooo Something you ean use the noxt tine you are out selling your theatre o.o0 your attraction oo. your industry. And, 4f you present this properly, you may leave your merchant im a happier frame of mind, and feeling that we"re really doing senething for HIM ... something BIG. fake a pkhaim sheet of white card, about 36° square. Mark a spot anywhere om the ecard to rapresent your theatre. Let's take an average femily attending ome night. Draw a ped dine from any outside point to your theatre, representing the man of the house. Alongside 3b dvaw a green line for the Mrs. and next te it a purple Line for junior. You now have three lines, for a normai Lamziy ef three. AIL are travelling ?ren their home o@ your theatre. Zou now have a traffic pattern for one family ... Mo natter whether thay travel by sar, bus er an Loot, bhey must pass any zumber of businasa establishments. If the wlnadews are well lighted and attractive, the merchant is goimg to have a potential sustemer, We san't de the selling fer him, bet what is just as importan® ... we bring the buying public within reach @£ hie advertising and kis displays. How take another sheet of white sard. Muitiply the pattern by two os three hendred ooo OF & theusand, Use a normal day's attendance, and it wil Zoek senething like this. That's how many potential guatemers you are diractly responeible for bringing ia Goncact with Ne. Mexchant. Is that worth something to ham 4... oF not? £ think the answer is ehvieus, Maybe he never thought of 1t ta quite that ways YOU'RE giving bin something ooo folk him about 1%, Bub ooo bedh bin GOOD. Adéwesga your losal Ghamber of Commerce ... Use the eards om them. They're pretty smart cookies ... they41l recognise the vaiue of your theatre to the community. Maybe At will influence then to keep their establishements open in the evenings. It ean't do a bit of harm ... That"s your SRAFFIC PATTERN beye oc. Vae it to the beat possible advantage.