Ballyhoo (Apr 11, 1955)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 11, 1955
Volume:
Ballyhoo (Apr 11, 1955) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ONTARIO ‘B’ DISTRICT 7, F HUMBER 24 SALUDOS MUGHAGHAS CONGRATULATIONS MARCH S.0.S_ WINNPRS. Another month has olipped by ... we're now only four weeks away fron the finish line. What a slug-fest this hes deen. Some of our contestants have gained some ground ... others have lost a little ... all im relation to their efforts in this S.0.So drive. Still time for 2 couple of upsets before wa post the final results ... but, only time will tell cco and time is running out on you. Read the attached acoreboard fellows oo and ehser, or weep. I know a couple who are going to do seme cheering ... and here they are oco OUP winners for the month of March. GROUP _@ Ae LSf PRIZE = Art Caulsy 2ND PRIZE Mel Jolley . GROUP "58 ~~ LST_PRIZE iy CAL Hartshorn (Chariis Perrie 2ND PRIZE = Pauli Turnbull Looks like in our "A" Group Art and Mel hare just about cornered the market ... om points that is. They've been aee<sawing back and forth month after month, merely peverging their standings. Last month Mel eame in LLP SE oe whie month Art nesed him out te capture top honeurs. To date, in the five months, each has te his eredit two firsts and two seconds. A pretty fair record I'd say. In our second group it looks like Charlis Perrie finally got the idea, and decided he'd botter maintain the ‘ead Al Hartshorn Laid in his lap before his temporary yatirement, Al ia one of our Ballyhoo's biggest bovuaters, even from his hospital bed, and I have an Sdea he does ag much needling as E do. WNiee going Al and Charide. A welle= deserved win, Ia say. Glad to see that Paul Turabuli too finally came through. It's not so hard, is at Paul? If you make up your mind. Congratulations winners coo YOUuUr prises ara on their way to you. Hope to see you again next month. DoBekKe