Ballyhoo (Apr 11, 1955)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 11, 1955
Volume:
Ballyhoo (Apr 11, 1955) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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HOW?S YOUR PRESENTATION? XI guess it's true that sometimes one can't sac the forest for the trees seo Some of us are 30 close te our operations that we aro apt on Seecasion to overlook the basic principles involved in the propexs presentation of eur programs. It sometimes takes an occasional visiter to our theatres to point out our faults to us. Here are a few such observations o.< Study them carefully, and if they apply te YOUR theatro ...0 fella, better do something about correcting then. Ave your trailers always shown in the proper aspect to the various aspect patties we use? CinemaScope ... VistaVision ete? Take a good look. I know that in some cases your projectionists don't even bother to change their apertures ..o0 which ean 't help but result 4n a sloppy, sometimes sven hard-to-read sercene De yeu use your screen draws between subjects? Or is it just toc much trouble? How about the rest of the vary costly equipment you have bean provided with, We have spent, and are now spending countless thousands of dollars to convinee patrons of the various improvements in our theatres .o. yet we oftimes neglect the wery things we are trying to sol] them. This 35 semething that both you and your projectionists ought to be vitally concerned with. Get together with your beothmen, TODAY. Talk about this, and get their advice and eu-operation o.oo It's THEIR bread and butter too ... just as much as At ds YOURS. Let’s start deing more than step on the starter and let ‘er rip. Let's start presenting our PRESENTATION. oXoKoKeKko XoXs NIGH GOING BOB I'm glad that at least one of our gang knocked off & prise in the M.P.H. Better Refreshment Merchandising contest. Bob Harvey got himself an Herorabis Mention, and I have at hand copy of a letter written him by Jack Fitzgibbons, extending congratulations and a practical “thank you" in the form of a cheque for twenty five bucks. Whexe were the rest of you guys? Just hoping? Thet doesn't win eontests, or prizes. Gongratulations to T.C.L. are in order toes Mest of the prige winners were Ganadian accounts serviced by theme Niece going gange oXoBXoXKoKoXo HARRY WILSON WRETES ... eS et ens Se SET “After reading your Ballyhoo dated April 4th, I theught you would be interested in tbe enclosed ...% and he sends along pages and pages ef a prometion designed to sell the Chatham theatre going public on a Yreturn to the theatres" movement, in the form of a Spring Festival, Harry and Frank Reid combimed om this, and did a terrifie job, which inehudes four complete co-op pages in the Chatham Nelly News, many steriles, pietures of the managers, jumbo window cards ia all loading merchants windows etc. As nice a selling job as I've evar seano Nieo hearing from you Harry, and even though you'rs not in this district ... keep us posted ef your activities ... We're all im this together. Kesp "Blewing your horn ...0"