Ballyhoo (Apr 11, 1955)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 11, 1955
Volume:
Ballyhoo (Apr 11, 1955) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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<2 AMPATGN BOOKS seem eee dust a reminder that there's a twenty five buck prize for the best, mest showmaniike campaign book submitted during the course of our S.0.S. drive. I have several good ones on hand now aco but thought I'd vemind the rest of you before it's too late. If you're working on one now, make sure that it's in my office before the end of this month. There's two bits in it for one of you guys ooo oXoKoXoKoXo XeKo INCUDENTALLY «2 < Guess some of you still think I'm either a mind reader or a crystal @&SOr oce Bither that, or you feel that you should aake it just aa tough for me to score your entries as you can. I still get the odd entry with ne mention whatever of the attraction yeu are trying to sell ... which means that I have to start cheeking your bookings to find out what it’s ali about. Come on fellows ... be reasonable. Mark clearly at the top ef the page exactly what you are trying to sell me. I hope that's not the way you try to sell your potential customers. etmoXokKs Neoilo MOTHER! S DAY What're you doing about it? It's only a few short weeks away, and this is the time to start planning your activities. The moment Easter is cut of the way every wide-awake merchant starts on his Mether's Day promotien. SO ... what are we waiting for? Let's do something a little differant this year ... Let's make our theatre the focal point of our community's Mother's Day celebration. Get your merchants together ... Work owt a plan to select the “Ontstanding Mother of the Year" Use your stage for the. actual presentation. There are a hundred things you can do te pus this across in your town. Den't just read this and forgot 1b ooo Let'3 have a little action. Get Mothsr out of her home and inte your theatre ... Make this a family affair ... Do I have to draw pictures? oXeXoXoXaXoXe SUDDENLY IT°S SPRING Yes, the sun is shining ... your winter ciething is back in noth balls for another season, and a dozen new forms of opposition are en the way. Have you planned any special inducements to keep your customers as such? They re getting interested in gardening ooo Have you thought of a garden show in your lobby? I'm sure that your lecal horticultural society will play along with you. Perhaps you can have a display ef the newest in gardening equipment ..o I'm sure your hardware or department store wiil be tickled to coo operate, and te1i the local citizenry through their nowspaper ads. It% spring fella .o. What are you doing avout it?