Ballyhoo (Apr 11, 1955)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 11, 1955
Volume:
Ballyhoo (Apr 11, 1955) Ontario 'B' District
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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=) ae" eS If the same spirit that motivates the efforts of guys like Art Cauley, Mel Jolley, young George Forhan, the Hartshorn=-Perrie combination and a couple of our other Ballyhooers were more in evidence, seme of the figures on the attached score-beard might have been a lot healthier. I'm not kicking ... your over-all effort 4g good ,.. but unfortunately a sum total must be made up of many sub-totals, and a couple of eur subs have been contributing considerably leas than their fair share to the standing of the group as a unit. I don't have to name names. Im sure if YOU'RE one of those Tm referring to You KNowW IT. Let's finish this race in a real biase of glory guys ... You have only four weeks to ZO ooo the leaders are going great guns, determined to hang on to their leads. Are you going to let them win im a walk? Make them puff a Little ooo Let then know you're in this too ... Worry them @ Little. It%s good for them ooo and for you. Our next score-board will be the final one in this S.0.S. drive. Whether you cart home any of those green-backs I've been saving for you or not, the figures appearing opposite your name will be most eloquent in their appraisal of your effort during the six month term of this conteat. You still have time to pad them a Little. Four weeks to go o.oo. and those four weeks can make a big difference in your standing ... and in your stature. Get on the ball guys. Get on the ball, yes ... and while you're at it ... see If you can't got the spotlight on some of your SHOWMANSHIP. This operator plays mo Lavyouritese