Ballyhoo (Apr 11, 1955)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 11, 1955
Volume:
Ballyhoo (Apr 11, 1955) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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BALLYHOG 3.0.5. SCORE-BOARD FOUR WEBKS ENDING MARCH 26TH AND GRAND TOTALS TO DATE MAR. 5 MAR.12 MAR.29 MAR.26 BONUS MARCH TOTAL GRAND TOTAL GROUP ®A® Art Cauley 112,700 8000 4200 7600 7200 i000 28,000 140,700 Mei Joliey 101,000 4100 6800 5200 4160 10006 21,200 122,200 Don Edwards 58,300 7500 ~*2700 300 2500 2009 13,500 FL, $00 Vern Hudson 8,790 3300 3300 12700 2100 2000 11,400 60,100 Hexb Chappel 33,200 1200 2200 3600 3006 = 1000 11,200 hh, 400 Beb Harvey 98,900 ---2800 2600 31200 = 8, 500 107,400 Ted Doney 52,600 1200 1700 2200 1500 °# 1000 7,600 60, 206 Jeff Jeffrey 33,800 2600 ---= =----=woe 2,600 36,400 GROUP "B® Charlic Perris) Al Hartshorn ) 52,500 4,300 3900 3300 2700 1000 15, 200 67., 700 Pawl Turnbull £1,700 £500 2200 35006 21500 2000 12,760 5h 9400 Geergs Forhan Jr. 72,500 3300 3500 2800 2900 1000 12,500 65,000 Ed. Landsboreugh 35,700 2500 3600 2200 2000 1000 11,300 47,0006 Len Geuin 5b, y 4.00 2700 2300 21,00 2400 1000 10, 800 65,206 Nera Gray 30,060 1700 600 900 1700 1000 5,900 35,900 Oiga Sharabura 47,700 §00 1360 2500 600 LOGO 4,980 52,600 Jack Bridges 28,900 enoe eooe eoss 3600 Soo 3,600 32,500 Jack Ward 19,500 oeca $00 600 600 wsa> 2,400 21,600 Well .oo 4%15 atarting to look a little mors Like &@ pace, isn't itt Waelva 4n the home stretch, and ae Xf had anticipated, the leaders are starting te bunch up, and that means that just about anything Gan happen between now and the end of April. Thors can still bs a ceuplo of upsets coo all depends on just what you de in the next four weeks, Lotig make 1t raal interesting, huh? Gat in there guys oo. all of you, and slug 1% out right through the final week of our drive. O.K.?