Ballyhoo (Apr 11, 1955)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 11, 1955
Volume:
Ballyhoo (Apr 11, 1955) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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BEATING THOSE OLE 88" DRUMS Well, Looks like the guys who beat their drums the Loudest walked. eff with our March prizes ... and that’s exactly the way it eught to be. Seems a shame though that the same ones seem to be doing it ali the time o.o. not that I've got anything against them ... They're niee guys, and I like to see them win ooo It’s just that the rest of you don't seem to know what you're miesing ooo oF how easy it is to Ikmoek off a top spot. This is perhaps the fairest form of Contes, and 2°12 bend ever backwards to even up thse breaks ... but somehow, I jusb can’t seem to get it to sink in. Oh well ... some do and some don't ovo Don's know 4f anything will ever changes that. At% the risk of being repetitious T!ll try again ... You have ouly FOUR WEEKS left in which to make your showing. You can either join the parade, or sit om the sidelines and watch it pass you by. The coiee As yours, fella oo. YOU make it. I’m working on 2 sover page for our “Winners” issue ooo Y'm getting the loot ready for distribution o.. I'm lining up the Balivhoe citation certificates, and I'm making plans for our Victory Luncheen. Shall I include you in the plans? YOU tell HE. Weld ... welll know dn 2 matter of four chort weeks ooo Wel name our winnimg Showien ... those Baliyhooers who take their BALLYROO ssricusly. Thoy!12 weap the fruits of their Labeours, aad we'll be on hand to sheer them on. And whea we're through cheering oo. guess welll have to sit down aud figure out hew we gan Light a fire under some of the ethers ooo because when cur new drive gets under way ooo Yes, there's going te be a now drive ... surely you didn't doubt 1% ooo YOU'RE going to bo in there, man, but GOOD. Wanna bet? And now ooo suppose we get on with the job of reporting a few activitios. In the trade press department I note that George Forhan got himself a nice pieture and story on his KING RICHARD deal, dn BOXOFFICE under date of March 26th. In the same magazine, om the following week, Art Cauley knocked off a good half-column story on hie 3 RING CIEGUS promotaone MOTION PICTURE HERALD, dated March 26th davotes part of the editorial page to Mel Joliley's terrifie Saturday morning kids' shew promotion oo. well earned recognition Mel. i netice in the following week's editien a few of eur beys mentioned aa Quigley Award contenders ... to wit = Art Cauley ooo Len Gowln ..o Harry Homeniuk ... Mel Jolley and Paul Turnbull. T den'tt see Olgats name, or Bob’s ... wonder why? I note that Eddia Emmanuel gave our Ballyhoo a beost in his EXHIBITOR. Thanka Ed ... maybe that will encourage seme of our guys to send you samples of their showmandizing. It's really good stuff, you know. Well o.oo Let"’s turn the page and get on with our Ppeports.