Ballyhoo (Apr 11, 1955)

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ORPHEUM = 800 Olga treated her enstomers to TOKO-RI this week occ and Pon the looks of her results must hare done a protty fair job of BALLYHOO. Let’s taka &@ peak ooo Fhe Sault News, distributors of the Bantam Booka bannered theie trucks twe weeks ahead of her opening, and for the duration of the run. They also came through with an excellont window in 4 good dewm town locatien, and a huge book display in their ova wiadeow. The distributors also gave Olga ten copies of the book, she tore cut the pages, stamped them with her playdate and used them ag heralds ...0 An old gag, but good. { gee snaps of many goed windows oo. Windser Cigar Svere tio@ in with their pocket editions ... La Mode Hairdressers faatured Grace Kelly hair styles ... Sargent's Men's Wear put in a display featuring jackets similar to theee worn in the pic ... Riciman Broa. Sports displayed model planes ... Duke of Windeer Sport Shop alge backed their display with medel planes, and Moore's Husie Stere put in a display of vesords and sheet music of the Love Theme from BRIDGES. One ef Olga’s excellent false front displaya attracted the passers by. A good 40 x 60 mounted display in the lobby of the Windsor Hete2, WSO 0 sama through with mueh good, FREE publieity on the pregram ... Wonder what Olgats get on the guy over at the station? Three guesses. GAFLIOL 2 SP. KITTS Yern'’s tie up wth the New Methed Cleaners still getting him goed mention in their weekly newspaper ad .oo I sea a good off-theatre page scene on MANY RIVERS im the Standard ... The daily "Morning Melodies” program still plugging his bilia. Smell display in the Ceffes Shoppe. I visited $%. Kitts last week and was quite impressed with Yorn's treatment of his confection sounter ..0 New Spring decor oc nost attractive. REGENT 2 OSHAWA Chariiie was laid lew by one cf those faney virus bugs last week oo but still managed to get something in. I see that his 3 SAW feature 4g oti23. a popular item Im the pages of the Times-Gazetteo oowith the edd eartoon heading. To help him out with RHAPSODY, the local radie station plugged the piano and violin selections featured in the pile, with good theatre sredits o... The "Shewease” program came through with Rechmaninoff's Plano concerto #2, im its entirety, with preper eredits. A good display, whieh Chariie tells me will be on the permanent List, in the windew of a dry cleaning plant just epened up in a new Location. You'rs in a pretty good spet right now Chariie .-.. but fT know of a couple of ovr guys who'll do thelr darndest te nudge you eut of there before the end of this month. What are you doing to protect your interest ... and that of your partners? O-.Ke, so do it.