Ballyhoo (Apr 11, 1955)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 11, 1955
Volume:
Ballyhoo (Apr 11, 1955) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ORPHEUM = 800 Olga treated her enstomers to TOKO-RI this week occ and Pon the looks of her results must hare done a protty fair job of BALLYHOO. Let’s taka &@ peak ooo Fhe Sault News, distributors of the Bantam Booka bannered theie trucks twe weeks ahead of her opening, and for the duration of the run. They also came through with an excellont window in 4 good dewm town locatien, and a huge book display in their ova wiadeow. The distributors also gave Olga ten copies of the book, she tore cut the pages, stamped them with her playdate and used them ag heralds ...0 An old gag, but good. { gee snaps of many goed windows oo. Windser Cigar Svere tio@ in with their pocket editions ... La Mode Hairdressers faatured Grace Kelly hair styles ... Sargent's Men's Wear put in a display featuring jackets similar to theee worn in the pic ... Riciman Broa. Sports displayed model planes ... Duke of Windeer Sport Shop alge backed their display with medel planes, and Moore's Husie Stere put in a display of vesords and sheet music of the Love Theme from BRIDGES. One ef Olga’s excellent false front displaya attracted the passers by. A good 40 x 60 mounted display in the lobby of the Windsor Hete2, WSO 0 sama through with mueh good, FREE publieity on the pregram ... Wonder what Olgats get on the guy over at the station? Three guesses. GAFLIOL 2 SP. KITTS Yern'’s tie up wth the New Methed Cleaners still getting him goed mention in their weekly newspaper ad .oo I sea a good off-theatre page scene on MANY RIVERS im the Standard ... The daily "Morning Melodies” program still plugging his bilia. Smell display in the Ceffes Shoppe. I visited $%. Kitts last week and was quite impressed with Yorn's treatment of his confection sounter ..0 New Spring decor oc nost attractive. REGENT 2 OSHAWA Chariiie was laid lew by one cf those faney virus bugs last week oo but still managed to get something in. I see that his 3 SAW feature 4g oti23. a popular item Im the pages of the Times-Gazetteo oowith the edd eartoon heading. To help him out with RHAPSODY, the local radie station plugged the piano and violin selections featured in the pile, with good theatre sredits o... The "Shewease” program came through with Rechmaninoff's Plano concerto #2, im its entirety, with preper eredits. A good display, whieh Chariie tells me will be on the permanent List, in the windew of a dry cleaning plant just epened up in a new Location. You'rs in a pretty good spet right now Chariie .-.. but fT know of a couple of ovr guys who'll do thelr darndest te nudge you eut of there before the end of this month. What are you doing to protect your interest ... and that of your partners? O-.Ke, so do it.