Ballyhoo (Apr 11, 1955)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 11, 1955
Volume:
Ballyhoo (Apr 11, 1955) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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GAPLTOL NORPH BAY I sea two good scenes in the Nugget, on off-theatre pages, on BEAU BRUMMEL ... Bob premoted 500 copies of the BRUMMEL booklet fron Metro, stamped them and used them as a give-away on the main atreet on the day before ho opensdo Radio station C F CG H devoted two complete fifteen minute programs to the music from DEEP IN MY HEAR? occ with good credits, of course, All theee record bars in North Bay sarried excellent window displays featuring records and sheet music, suitably backed with goed selling accessories. Well, whaddays kmow ..0 finally I see one of these famous Harvey double trucks o.. this time sponsored by a group of Local building contractera. The banner heading reads oc. “DEEP IN HER HEART, Every Giri Wants a Homo of Hor Own ..." and every partioeie pating merchant referring directly to the picture in b3e ad ooo Yender if this can be a hint that our Mr. Harvey 4s seriously thinking ef climbing om the band wagon again? Could beo Tuo mere good scones, on off-theatre pages oo. this time om DEBP IN MY HEART. GAPITOL = GAL? Eadiets contribution this week features his £ SAW deal whish is still enjoying prominence in the local daily ... I also ses a good acene om an off-theatre page om CATTLE QUEEN OF MONTANA. Ed's two good radie tie-ups still going ... with "Capitel Showtime” and the Quis pregram devoting plenty of tims te his atbrastions oo. Both for free, A good mounted oneesheet was placed at the entranee to Rouse'’s Musie Bar on the main arag. ALGOMA = S00 Norm is a specialist at good, unusual displays, and this week was no exception, Am excellent eut-out was placed at the eurb aLvectly in front of the boxeffice om TONIGHT’S THE NIGHT ... tying in the copy te suggest ... TONIGHT'S THE NIGHT for FOTO NITE, ete. Not bad planning ... The lecal C.P.R. office arranged a very attractive window suggesting a trip to ireland. A young Lad, suitably bannered, paraded the main atreets ef the Soo during peak traffic hours. SENECA = NIAGARA FALLS, Jack invited the 126th Squadron of the Royal Canadian Aly Cadets to be his guests at a showing of MEN OF THE FIGHTING LADY ... A pacture wag taken of the lads in frenmt of the theatre, end beliave it or not, the local Review published 2t on the follewing day, with geod credits. Koen attber tem Jack ooo mayba they're bevoming aware ef the nowsworthiness of these theatre deals ... and have decided te play along with you. Gould be your leopard is changing his spets.