Ballyhoo (Apr 11, 1955)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 11, 1955
Volume:
Ballyhoo (Apr 11, 1955) Ontario 'B' District
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SAPETOL = SUDBURY Weld .o. guesa one week out of four is better than no weeks out ef four. Maybe this is a start, and we'll bo hearing frem our friends up in the nining country a Llittie more regularly from now ONo Ken Halil, Jeff's assistant arranged the sales activities for A STAR IS BORN ... lat's see what ho managed to come through WLER cee I see a good, 500 Line co-ep newspaper ad, paid for by Dahous Men's Wear, and devoting most of tha space to art and copy boosting the picture ..0 Let's have more like thie Ken ... the big points are in thia sort of thing ... and the big value to your theatre. Dabeus ale put in a fuli window, using cut-outs from one and three sheets, with good covering copy. Melody Musie stere used a similar idea for their window ooo placing cut-outs of Judy Garland areund, and surrounding them with records and sheet musics ... On thelr regular weekly radio program they used portions ef the sound track music with good thaatre credits. Kresgés set up e@ good dispiay om their record bar, and the legal Woolworth store devoted ene side of their main window entirely t@ A STAR IS BORN, tying in with Wastmore make wp, and using a dosen atilis, good cepy and a banner aeross the entire window. it's not so tough ... is Ait Jeff? Or perhaps £ ahould address this te Ken. Imagine what could happen af the both of yeu got together ... Might even kmock eff a prise. Stranger things have been known to happsrn. Worth a try? PXVOLL = HAMILTON Don worked in anticipation of the Academy Award results, and previded GC k O G with plenty of Tivoli "firsts" ... Of the 22 major awards, the Tiveld knesked off 14, and the radio beys really played it up big .oo The news was carried om all their newscasts on the day after the awards, and that night a reconstructed account of the Award presentations mentioned the Tiveli every time one of their awards was mentioned, This is what <I eall being right on the bail ... € X 0 G's "Gall the Tune” still kicking in with three free pings for the Tivoli om every program. GHMUL slse devoting good aig time om their "Heusewive!s Matinee" daily program. Don further capitalized on the Academy awards by wunning an excellent 100 line ad in Saturday's paper, taking award eredits fer all of his sligihble pictures. Don mentiens a new deal he has cut himself in on in the pages of the Spectator ... The papsr runs a weekly "Do 4t Yourself" page, and in return for iebboy dispiays, Don hopes to get himself much valuable free space in the daily. ROYAL = GUELPH The best I ean say for Ted this week is that his I SAW deal is stdii being prominentiy displayed im the Guelph Mercary .oo I also see two good scenes o..o0 OMG OM REAP THER WILD WIND, and the other om LAW YS. BEXLLY THE KID.