Ballyhoo (Apr 18, 1955)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 18, 1955
Volume:
Ballyhoo (Apr 18, 1955) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ONTARIO MW ay i YOLUNE & ‘4 U y NUMBER 25 APRIL 18. IN RETROSPECT I have a bronze plaque in my office ... the Crosd of Variety, which reads im part ... "Good Pellowship Means When Accounting, Man's Worth When His Busy Life Ends .... Not by Dollars and Cents de we Judge Him, But by Number and Worth of Kis Friends caine Y wonder how many of us truly appreciate the value of our friendships ... honestly enjoy and respect, and return 4t in kind. How many of us are proud to be judged by the number and worth of our friends, rather than by the heft of our pocketbooks. How many of us will be missed ... Af just a little ... when this busy life ends ... 4f only for our hand extended in fellowship during our brief sojeurn on this mortal coil o-o Under the glass top on ny desk I have a few lines of verse which I clipped out ef a service elub periodical many years age ... It's a sentinental little piece, worth reading and worth remembering. Thought I'd pass 4% along. It's titlese AROUND THE CORNER "Around the corner I have a friend In this great city that has no ends Yet days go by and wesaka rush on, And ere I knew it a year has gone And I never see my eid friend’s face, For life is a swift and terrible race. He knows I Like him just as weil As in the days when I rang his bell And hs pang mine ..2°6 We were yeunger then; And now we are busy, tired men, fired with playing a fso0lish game; Tired with trying te make a name." “Tomorrow, IL say, I'l call on Jim dust to show I'm thinking ef hin. But tomorrow comes and tomorrew goes And the distance betwoen us grows and grows, Around the corners yet miles aways "Here's a telegram sir, ® "Jim died todays" That's what we get and deserve in the end, Awound the corner = a vanished rriend.”