Ballyhoo (Apr 18, 1955)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 18, 1955
Volume:
Ballyhoo (Apr 18, 1955) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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MONTHLY MATN@SNANGR REPORTS I know it's a shore ... and means at least fifteen minutes of your time, once each month oo. and sometines your gripes get attention, sometinss seem to bo ignored. Fellows ... Live reminded you at least a dozen-times, this repert is of the utmeat importance te us, and everything you inscribe on 4% is earefully perussd. Those items which can be attended te at once, get immediate attention. Others, perhaps of a capital expense mature are deferred to a more advantageous period ... Plsass doen't make it necessary for me te have to mail you a special invitation te get your report in ... about two weeks after 211 the others have reached my desk. You have a ealendar pad on your desk ...0 I know, I've seen it 1... MARK IT on the days that the various reports are due oo. and make sure that you sib down THAT SAME DAY and got them off to me. Easy, aintt 1%? otoXeXoXo XoXo SAFEGUARDING PUNDS Sonetimes I wonder if Head Office mail is ever opened when it reaches the theatres ... and if 4% is, dees anybody bother taking the time te read it. J personally have written any number of tines in respect to the proper use of your theatre safe, and have discussed it personally with every one of my managers on more than.ene eccasion. I'11 try again ... Your funds are only protected whon they are deposited in the inner chest ina your safe 5... that covers reselpts, confection money, book-ticket sales money, petty cash etc. In the event of burglary, if any of these funds are anywhere but in the chest .obrotheP-erer ooo YOU'RE IT. Can I make it any plainer? fhe other day we had an attempted burglary in one of cur theatres. The thieves msssed up the office pretty good, and really ruined the safe o.. but they couldn't crack the inner chest o.. and consequently our day's reesipts were untouched aco BUT, the manager had left a few dollars sitting on the shelf just inside the outer door ... not much,just a few bucks, and after all, why go to the bother of twirling the dial again just for a few dellars? Well, they naturally pocketed that ... and Mr, Manager, as far as I'm concerned, will have to make it goede In his report he adds a postseript ... "In future this money is going inside the chest WHERE IT BELONGS ..." Glad you know where it belengs, fella ... and new that you know it’s YOUR noney you're pratecting, I'm sure it won't be too much troubla to place it WHERE I? BELONGS. eokaeXoXoXo KoXo SATIMAT SPORTS CRESTS When we first started giving away these sport crests te our juve customers I asked for a complete report on the deal as seen as you had a chanes to ses how it was shaping up. It's five weeks now, and I'm still waiting .-. How about it? Is it worth anything or not? Let's hear from you.