Ballyhoo (Apr 18, 1955)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 18, 1955
Volume:
Ballyhoo (Apr 18, 1955) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CAPITOL ~ ST. KITTS Vern had his regular co-op with the New Method Cleaners in tho Saturday edition of the Standard ... good mention of his theatre and attraction in return for two pairs of dueats. { alse see a good off-theatre scene on THE RACERS. His "Merning Meledioes® program still popular over the local airwaves. Pive good windows were set up in co-operation with the Westerburg News Ageney in support of THE RACERS. On his opening night Vern invited the membors of the St. Kitts Motor League as his guests ..they bannered their 17 sport scars with good copy and sipped around town a few times on their way to the theatre ooo Lets of exeitement, and drew attention to his prograimo The Hobby Shop put in an excellent window tying RACERS in with theis kits ef model racing cars. Display board in the lesal Coffee Shoppe. SENECA < NZAGARA FALLS Jask%s assistant, Harry Homeniuk arranged fer a good mounted display on LIVING DESERT to be placed in a dewn town window fer ene full waek in advance of opening. Tho Seneca candy bar was very tastefuliy decorated to bring out the Baster theme. GAPITOL GALT Eats I SAW deal stiil running ... but not for the full six days eash week. What's happened Ed, the thing is mest successful in ali the other towns which use it. For his date on ATHENA, Connie's Music Centre set up an exseLllent window display, and also decorated their record bar with accessories provided by Ed. Rouwse'’s Music Centre placed a good mounted oneeshect at their entrance. CK GR aired the transeription supplied by M.G.M. and us3aé portions of it every day during the run. They also played the ATHENA thema record on their "Capitel Showtime" program. GAPITOL = WELLAND I'm afraid young George is resting on his laurels ... good thing he has a fow fancy points which he had accumulated in the firat few weeks cf the drive to support him. This week aj. I see is the usual XZ SAW deal, whieh is now a permanent fixture wth the Tribune ... two good scones on off-theatre pages, one each on RHAPSODY and WHITE FEATHER ... and his seven permanent window cards. Incidentally, the latter comes under the heading of stendard accessories George ... and can't be construed as being unusual or specialized selling. Come on folla ... let's have some of that old spark back again. PALACE GUELPH Scenes on off-theatre pages on SILVER CHALICE and THE OTHER WOHAN. Vorvie Restaurant still using the match deal ..and announcements ever GC J O ¥ of the winners in Herb's "Oscar Derby."