Ballyhoo (Apr 18, 1955)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 18, 1955
Volume:
Ballyhoo (Apr 18, 1955) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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me Sees New you're eookia! Chariie ... that visit you had with Al anet hare done some good. Now that you've joined our Winners! Clirele you'll have te preve that you can stay there ooo I see two sxcellent co-ops in the Times-Gazette, on his MANY RIVERS 0 GROSS date ... one with Collette Beauty Salon, and the ether with Hamilton Cleaners. Both carry exccliont credits. CK LB gave out with good musical selections with credits ... and exeelient windows in Biddulph's and the Singer Sawing Machine. Charlie promoted several hundred ice creams and Pepsi Goilas and handed them ont to an overflow audience of smail fry at hi3 Saturday matinee. Good display ecards at the Genosha Hotei, and at the Lunch counter of the Metropolitan Store. Good thing I remembered his I SAW deal, which he just forgot to mention. Still running daily in the Times=Gasette. DOWNTOWN HAMILTON For his date on 12 O'CLOCK HIGH, Paul tied in with Howard's Credit Jewellers who put in a full window for him, featuring model planes, alse loaded their windew with oversized clocks ail pointing to twelve o'clock. Good supporting copy, ef courses. Rear window strips used on all cabs of the Royal Taxi Company. His confection bar moat tastefully decorated for Easter, with goed space devoted to the sale of F.P. books of tickets. For his Italian program, Paul follewed the pattern which was 80 successfully used for his first one, and sent out personal letters, in Italian, to everyone in the local directory whose name even remotely suggested Sicilian origin. Paul also prevailed en Jane Baker te give him a banner headline in her daily column, plugging his program. As advance for HANSEL AND GRETEL, Paul enlisted the full co-operation of the managing editor of the Spectator, and wound up with an excellent story on the puppets used in the film, two geced scenes, side by sids, in the Saturday edition, and as an exbra, anether good news story. Jane Baker came through with 2 complete and excellent review dn her daily column. CAPETOL = PETERBORO You keep getting your stuff in to me three days late Leonard, and one of these days you'll miss the deadline and wonder where your points have gone to ...0 £ can't sit around waiting for you te make wp your mind feliao Len was playing HANSEL AND GRETEL, and I ses snaps of & good easel on the street in front of the theatre, and a window in the Modern Tailors store ...0 The city librarian was prevailed upon to place a good display at the entrance to the children’s section in the library ..-c G H & X came through with ten good plugs on their children's prograas. BIGHT individual single column scenes, and TWO two columns in the pages of the Review and Lakefield Newa ooo not bade