Ballyhoo (Apr 18, 1955)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 18, 1955
Volume:
Ballyhoo (Apr 18, 1955) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CENTURY HAMILTON Mel held over COUNTRY GIRL ... and didn't neglect to do some roal selling. C K 0 C and C HNL played Crosby recordings by the dezen, with good credits to the Century attraction. Pauli Hanover still giving forth with free plugs on hie pepular dally programs Mel's pals at the local f.V. outict still playing ball. Gordie Tapp om his Tuesday afternoon "Collegiate" program, and George Wilson every Friday and Saturday squeezing in the odd plug for his attractions. fhe Hamilton News printed a terrific 400 line scene on COUNTRY GIRL, and Gordon Bulleck gave the sttraction a terrific boost in his “Showstopper” column. The Spectator also ram a good off-thsatre-page scene, and, got this ..o a 500 dine ad, paid for entirely by themselves, tying in "A trie of stars .-. the 3 stare in COUNTRY GIRL, and the 3 stars of the big Saturday Spectator oo." Nise stuff Mol. fhe Time-Life magazine continues the display of good art eards in 100 deakers! windews ... American News trucks well bannered. Mel has just compieted another tie up with a large local industry ... this time with Weatinghouse coco fhey have just gone Ante production om their new Springtime refrigerator, so Mel uved it ag the basis for his tie-up. 169 cards have been placed in deslers! windows throughout Hanilten, proclaiming “You can be sure 42 4t%s at the Gentury ...0 If it’s Westinghouse ..o" Bech card prominently plugged COUNTRY GIRL. The Famous Pun Pestival stiil going strong with unlimited support from the Spectator. The Spec devotes much free spase to the deal, and kicks in 2$ special prises every Saturday morning o Bach day during the coming week, five of the Bill Long eolouring contest winners will appear on GC HG H = TY, whieh ean’ help but mean many a free plug for the Fun Festival, Keep kneeking ever these new deals Mol ... We iove "emo ROYAL © GUELPH Tag's I SAW still attracting attention in the pagos of the MERCURY. fwo geod scenes on off-theatre pages this week oo. one on BRIDGES OF TOKO-RI, and the other on ON THE WATERFRONT. The Royal's shall wore lapel badges on TOKO-RE a full three wesks da advance of the playdate. The confection bar well decorated in Easter metifr. PARAMOUNT = PETERBORO Wha heppen? This is the shortest entry I've sesn yet from that point-chaser Gauley ... Well, guess he's entitled ... i see that the large free ad is still appearing on the Examiner's weekly Business Quiz page ..Also mote a good story on the tulips in Art’s flower bed just outside hia big pictures windew. The Review and Lakefield News each featured Don Corrin's "Hollywood Newsreel" as well aa three good scenes om LONG JON SILVER. Art's confection counter was a sight te behold, ail decked out in the Easter theme.