Ballyhoo (Apr 18, 1955)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 18, 1955
Volume:
Ballyhoo (Apr 18, 1955) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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TLVOLE = HAMILTON Dou still getting the bottom pertion of the "Do 4% Yourself" page in the Hamilton Spectator, in return for a display of the items in his lobby, C K 0 S$ kicking in three plugs daily in return for some Qakieys, on their “Cali the Tune" program. C HK L coming through with geod plugs on their "Heusewives Matinee o..” A coupie of excellent co-ops on THE RACERS ... Southan Moters accounted fer one .oo and fourtean Shell O41 dealers around tewa combined em another ... each with excellent eredits. The ear dealer also placed 2 very sporty racing car in the Tiveld Lobby, and same through with a most effective display in theie showrcoms. ALGOMA 2 S00 Norm's only contribution is evidence of a nice window display in Moore's Musics store on HIT THE DECK. The Algoma cenfection bar was very tastefully decorated over the holiday week. VICTORY TIMMINS Have a nics scrap book here from Jack Bridges, with some good stuff en his STAR IS BORN date. Fourteen local merchants combined in a contest to pick the Local high sehool girl te be their "Star for & day ..." Hach carried a geod window display, and each purchaser in any of the stores was entitled to so many vetes. Swell stuff. Jack rushed around and sold enough ads fer a deuble truek spread im the daily ... mot only sold the space, but had to write the ads ... amd did 4 swell job. Result, a terrific page, with, you may be gure, plenty of mention of his attraction. : The "Star for a Day" was crowned on Jack's stage and presented with her gifts. The ceremony was taped by C F S L, and played ever several of their programs on the follewing day. Of course Jacek did the interviewing, ee you guess what happened, One of the prizes wae a dinner for the winner and ker family at the Empire Hotel ... the press photog, snapped a picture of this for Jack, and with a little arm twisting Jack ses he was able to haye it rum in the paper ... but I don't see a tear sheet dn support ef this claim ooo Send 4% along Jack. Theee good window displays in stores on the Main strect oo. Eight mounted one sheets placed in strategic locations around town. & good display was placed om the bulletin boards of all 1ecal High Schools outlining the contest deal ... with, naturally, plenty of nention of the attraction. The Riverdale Pavilion plugged the music from the pic, with several STAR spot dances tossed in. € Kk G B featured the full sound track recording en Sunday evening, with plenty of credits. Both Local radio stations came through with dozens ef free plugs in advance of and during the run. Great stuff Jack ..% but why have you neglected us so long? Just msans that you may have knecked yourself out of the prize mnonsy. ooo Xo Ko%oXo Well, that looks like it for this week gang ... Let's see if we can’t have some real stuff to report next week o.. I'm awaitin'.