Ballyhoo (Apr 25, 1955)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 25, 1955
Volume:
Ballyhoo (Apr 25, 1955) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ONTARIO ‘B’ DISTRICT Mest of you attended WORKSHOP held in Burfsie. Wike Simons in action, and yery select group of pansi in Nairn. Hest of you were just as smpre words of wisdem speken by Hollywead's a New you know why I was 30 onthusea on 1) from the Detroit Workshop ... Now you know why < va anrious +o have each and every one of you share Sha’ experience ooo Row you know why f think Mike Simons 1s one terrifie guy co You heard old-timers, and new-comers to our business tell why they are stiil in business, Lurning & pretty neat profit on their operations and enjoying every minute of it. You heard how the unbeatable conbination ef good, solid common sense and plenty of elbow grease kept theatres epen when others were hollering for help. You heard what honest-to-geodness Shownen are doing to keep SHOWMANSHIP alive and where it belengs ..c at the topo You heard all that and more .-. now, JUST WHAT ARE YOU GOING TO DO ABOUT IT? rite this trip off as a very pleasant junket, and wait for the next free ride? Or buckle right dewa and try some of the gimmicks Geseribea by those men who Gan prove their success in berms of boxoffice results? If they don’t slug, they just don't eat ... at's aa simple as that when you own your business. How about you? ~ like what Geerge Murphy, who described himself as a "Broken down hoefer turned presseagent™ had to say. "Tf you don't offer thanks every day of your life for the privilege of being in this business eco SL you don't simply effervesce with enthusiasm and make some of it rub of f on everybody you meet ... If you aren’t the happiest guy in the world in your job and yeur work ..o0. if you don"s honestly believe that "There's no business like Show busanoese oc” Yhen brother o.. you're just in the wrong business, and shewld get out of At as fast asa you can oo" ‘