Ballyhoo (Apr 25, 1955)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 25, 1955
Volume:
Ballyhoo (Apr 25, 1955) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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BALLYHOO DRUMBEATS We're nearing the end of the line guys ... and I'm gti1L1 waiting for that last-minute pile up of stuff. Seems that some of you give up far too easily, which makes it just dandy for the Leaders whe have that much less competition ... but where does 2t leave yeu? In that wk. doghouse, I guess. fhere's still time for you to make a showing ... even if it doesn't catapault you into the top three spots. You have TWO weeks left ... and your effort will be reflected in our April score-board which will be going out at the conelusion of our S$.0.5in addition to announcement of our winners and their total scores. Ssoms to me it%s just a matter of pride now ... and even though not everybody san be a top winner, EVERYBODY CAN BE an honest tryer ooo. and our spotlight wili shine brightly on thoss who try as woll as those who wine It's up to you mow, to give me reason to turn that bright beam on YOU. I san'*t do it Af yeu won't co-operate. Incidentally ... I! still offering two bits for the best, most showmanlike campaign boek submitted during the term of this drive .o.. Have you bothered doing anything about it? f have several books on hand now, but it really would be terrific if every ene of you was represented. Still time, you know. Well ... I%d better get to work on a resume of your astivities during the past week. Seems that no sooner do I gst one week's issue out of the way, and it's time to get going on the next one. Well, I asked for it ... and believa mo, I'M not kicking. Se, let's gst the show on the road, hun? REGENT = OSHAWA X don't see any newspaper co-ops this week ... net sven Collette'a, but Charlie did do a pretty fair job with his radio boys ... He was playing THE RACERS, and leeated a character in town who had built his own racing car ... S30-0-0, he prevailed en the owner to pernit him to placard it, and hava it driven around town during the playdates ... It caused quite a stir, and the boys on GC KL B were 90 impressed that they agreed to interview the builder, and for ton minutes talked about his car and the various models in THE RAGERS. Lota of geed theatre credita. On Saturday afternoon, Charlie had five medel pacing cars, premoted of course, as prizes for the youngsters ... and were they ever tickled with the deal, Good displays were set up in the Genosha Hotel lobby, tha lunch counter at the Metropolitan store and Hamilton Cleaners .o. One sheets were placed in several car showrocms and service stations. E SAW still getting prominent space in the Times-Gazette.