Ballyhoo (Apr 25, 1955)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 25, 1955
Volume:
Ballyhoo (Apr 25, 1955) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ROYAL ~ GUELPH Ted was playing COUNTRY GIRL, and I note that his J SAW feature in the Mereury is still occupying prominent space ... A good twocolumn scene also appeared on an off-theatre page. An excellent six hundred line co-ep ad with the Royalty Food Plan, headed "What do Country Girls Heve That City Girls Don't” netted Ted plenty of publicity and much free space. I also see that Ted managed to plant the 160 Line cartoon layout "Hew to Make Them Kappy Take Them Out te the Movies ..." No individual theatre nention on this ome ... but it's exesilent pubidte relatiens for our industry. This is ene that every ene of yeu sheuld be able to plant in his local mewspaper. You know the mat I mean, and Ted can provide yeu with further particulars. CENTURY = HAMTLTON That guy's back again ..0 and I see that Mel has tagged April as SELL-EBRATION MONTH, and he ain't kiddin’. He tells me that he's after that tep prisa, and promises Art Cauley a real fight, right to the last ditch ... That's the spirit boy oo. Needless %© say Mel's Famous Fun Festival is still the big deal at the Century, and with the full co-operation of the Spectator, the yeung ‘uns blage a trail to the Century every Saturday morning. The Spec provides twenty five priges each week, and devotes much space in it's pages to publicizing the deal, fhis was Mel's third weels of COUNTRY GIRL, and he reports that both © K 0 © and G HM L continued their support, with lots of Crosby recordings, properly tagged, right to the ond of the engagement o The Palace Grill continues to imprint Mel's me SeBEee On all their menus, which are changed daily. Ineidentally Mel, I DID NOT forget to credit you with this Last week ooo 166 window ecards are prominently displayed by every dealer handling Wostinghouse equipment in the Gity oo. and all the better smoke shops in town. Basis of the tie-up, the Time= Life mag deal, The American News Agency bannered all their lecal trucks with good tie-in copy on COUNTRY GIRL. The same outfit also stamped ali their invoices this week with goed sales copy. These go out te sone 400 dealers in town. Mel%s Exquisite Bra deal still going strong, with many of his femme customers made heppier by being announced as winners. They've gotta be in the theatre to be eligibie. ALL in all a very thorough campaign, I'd say. CAPITOL = NORTH BAY aa Nethin!. GAPTVOL = SUDBURY coo Also tee tired .oo PALACE = GUELPH ooo Vary, very tired.