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Ballyhoo (Apr 25, 1955)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Apr 25, 1955
Volume:
Ballyhoo (Apr 25, 1955) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CAPITOL =ST. KiTTS Vern reports that his "Morning Melodies" program over © K 7? B still garnering the Capitol much free time ... This week devoted to blurbs on WHITE FEATHER. The New Method co-op tie-up still in effect, with Vern getting a fair slise of the newspaper space in return for two double Oakley's used by the dealer as prizes. A goed halif-sheet display in the Coffee Shoppe, and a good off-theatre-page scene in the local Standard. PARAMOUNT © PETERBORO Z see that our space-grabber Cauley again managed to whangle a fair number of scones out of the Review and Lakefield News ... Nine all told, with six singles and three doubles. Not at ali bad. fhe Examiner's "Business Quis" page carried a nice ad for Art, in return for a coupie of ducats used as prises. Don Corrin's “Yollyweed Newsroel" still onjoying prominence in the pages of the Review and Lakefield News. For his date on THE RACERS, Art promoted a Hudsen Hetropolitan car for display im his foyer o.oo had 'em guessing as to hew he got it im there. The Hudson dealer also dressed up his showreom with good RACERS copy. Aevt enlisted the help of the decal Sports Car Club, and arranged for a full scale parade ef the cars, all around town, suitably bannered ef course ... winding up in front of his theatre, and parking in the full block which was marked off for the event. Ali the parking meters in the block were marked off, and hooded with scopy weading ... "NO PARKING ... reserved for THE RACERS ..." Pretty nasat stunt. CAPITOL = WELLAND I see that George still has his I SAW deal going strong ... Alse note a pretty fair page of congratulatory ads in connestion with his FotoeNite winner, with a good pic at the top of George present= ing the winner with her loot. Two good off-thoatre-page seenea, ene on JUPITER'S DARLING and the ether on GREEN FIRE. Several permanent window displays <= miniature type = still going every waek. ALGOMA = S00 Prom Norm I have evidence of an excellent and very novel theatre front display on UNTAMED ... A good window on the same pie in the Local C.P.R. offiee ooo A giant moneyebag display in support of his Fote-Nite, and a street bally in which a couple ef youngsters earried a banner swung bebween two pests aiong the main drag. eoXokoKoKoXoXo And that, kiddies, winds up cur week's veporting for the time being .o. well, until Menday anyway. JI'!n looking forward to a slew of stuff, comes Monday. Dont disappoint me guys. See you next wesk.