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rf! magazine for a specific industry needs a sufficient clientele ; then, a chief who has knowledge of his subject, and who is known to the manufacturers and leaders of that particular profession ; and, finally, a publisher who can select the correct channel for the sale, and who will assist to create a demand for the journal amongst those most interested. With these three essentials we make a bid for success. The gratifying remarks made by readers, advertisers, and the press, in reference to the issue we brought out in May, encourage us in our efforts to reach our ideal Journal— a publication that will become an indispensable reference book for all lanternists ; a reliable help to the exhibitor in his selection of high class goods ; and a sure medium for the manufacturer by which he is able to reach new and the right class of customers.
To the trade a Monthly Journal should be invaluable. New slides, recent films, special attachments, improved mechanism, and new lamps, come along with bewildering rapidity, and the busy lantern user can only decide their advantage to his particular outfit from the ofttimes too brief description found in the maker's list. We shall assist him with an impartial and thorough review of new goods, as samples are submitted and demonstrations given. Our advertisers should remember the advantages to be gained by a change, now and again, in the wording of their announcements, which are read by those actually interested. Our readers will materially assist in making the Journal successful, if they will mention that this migazine was the means of bringing them into touch with the advertiser.
As an educator, entertainer, or a hobby, the Optical Lantern holds a unique position. At the Board and Technical schools, colleges, and at meetings of learned societies, we find its utility indispensable for thrusting home most complex and sometimes uninteresting details necessary for the student to grasp. The readiness with which both young and old are better able to fix on their minds facts pertaining to history and life when the lantern is used, has gained for this method of instruction permanent and practical success.
Can anyone imagine a more complete and more powerful agency for the spread of education than a well organi-ed display of animate and inanimate objects, as they are reproduced upon the screen through the Lantern and the Bioscope ? But apart from the deliberate arrangement of a lantern show, with the object to teach in view ; as the casual observer — the man in the street — drops into the Music Hall, he learns, whilst his attention is arrested, that which he will not read.