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workers and old people. "Food and drug advertising," Mr. Blackett writes to magazine and newspaper publishers, "is dif- ferent from other classifications. It must actually sell the product. It must put up a strong selling story—strong enough to actually move the goods off the dealers' shelves." More briefly, Mr. Blackett believes it would be impossible to sell a "chocolate-flavored, dried malt extract containing a small quantity of dried milk and egg" for what it really is—at least for a dollar a can. William P. (Jacob's Ladder) Jacobs. Mr. Jacobs is president of Jacobs' Religious List, which would appear to represent the alliance of the fundamentalist business and the proprietary- medicine business. As a publishers* representative of the "official organs of the leading white denominations of the South and Southeast," he offers a combined weekly circulation of 300,317 to the God-fearing manufacturers of Miller's Snake Oil (makes rheumatic sufferers jump out of bed and run back to work), kidney medicines, rejuvenators ("Would you like to again enjoy life?"), contraceptives (presumably for an equally holy purpose), reducing agents and hair-grow- ers. Mr. Jacobs is secretary and general manager of the Insti- tute of Medicine Manufacturers; he is, in fact, a member of the old Southern patent-medicine aristocracy. His father, J. F. Jacobs, was author of a profound treatise on "The Eco- nomic Necessity and the Moral Validity of the Prepared Medi- cine Business." /. Houston Goudiss. Mr. Goudiss appears to be the missing link in the menagerie of medicine men, vitamin men, and ad-men who crowd the big tent of the Washington lobby and do Chautauqua work in the field. On November i6th last he appeared before the convention of the New York State Fed- eration of Women's Clubs, donned the mantle of the late Dr. Harvey W. Wiley, and begged his hearers to oppose the Tug- well Bill. He said in part: