Our master's voice: advertising ([c1934])

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So far as I am known to the American public, I am known as a crusader for the better health of our people. . . . Early in my career I came under the benign influence of the late Dr. Harvey W. Wiley. I was privileged to support him in his work . . . Were Dr. Wiley alive today, I am sure that he would be standing here instead of me. And if I presume to wear his mantle, it is because I feel that the great urgency of the situation calls upon me to do so. ... When I was first informed that our Congress was ready to consider a new pure food and drugs law ... I was exultant. . . . Later when I read the proposed law . . . my heart fell with foreboding. I recognized it as only another overzealous measure like our unhappy Eighteenth Amendment and the Volstead Act. . . . The Tugwell Bill is fraught with danger. . . . About that Harvey W. Wiley mantle—the widow of Dr. Wiley, in the course of an eloquent plea for the Tugwell Bill at the December hearing, said: "I have never heard Dr. Wiley mention Mr. C. Houston Goudiss, and inquiry at the Depart- ment of Agriculture discloses the fact that no correspondence between Dr. Wiley and Mr. Goudiss between 1905 and 1911, when Dr. Wiley resigned, is on file." And now about Mr. Goudiss himself: He publishes the Forecast, a monthly magazine full of vitamin chatter not un- related to Mr. Goudiss's activities as broadcaster over Station WOR for various and sundry food products. He is author of Eating Vitamins and other books—also of a signed advertise- ment for Phillips' Milk of Magnesia. His Elmira speech was promptly sent out as a press release by the Proprietary Asso- ciation, and he also fought the Tugwell Bill over the radio. The organizational set-up of the drug men, the food men, the medicine men, and the ad-men is almost as complicated as that of the Insull holding companies. At the top sits the High Council of the Drug Institute, an association of asso- ciations, formed originally to fight the cut-rate drug stores. The Proprietary Association, the Institute of Medicine Manu- facturers, and the United Medicine Manufacturers, all have $66