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Pill
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THREE MILESTONE
ARAMOUNT'S 20th Birthday Jubilee is of world-wide interest. For the history of Paramountandof Adolph Zukor is the history of the motion picture industry.
In 1905, Mr. Zukor at his theatre in Newark, N.J. , introduced the first multiple-reel picture, "The Passion Play". He installed the first organ ever heard in a picture house and a quartet singing"The Rosary".
The instant response which these innovations, new and daring for their time, received from the public, the entertainment and genuine inspiration which the crowded houses derived, impressed Mr. Zukor deeply. He resolved to devote his life and fortune to the production and distribution of quality photoplays.
The ideal of the modern motion picture and of Paramount was born.
His plans brought slowly but surely to fruition, Mr. Zukor in 1911 gave the world "Queen Elizabeth", starring Sarah Bernhardt. The succession of "famous players in famous plays"— James K. Hackett in "The Prisoner of Zenda", Mrs. Fiske in "Tess of the D'Urbervilles" and the rest of the royal line — started.
Down through two scores of crowded years Paramount has devoted itself to this ideal first conceived by Adolph Zukor. Today we pause to recall our glorious past and declare anew our allegiance to our first principles.
We realize the present and the future are of prime importance. Every department of the great Paramount institution is pledged to climax our twenty years of leadership in 1931-2 with the finest program of product it has ever been our good fortune to produce or exhibitors to play.