Paramount's 20th birthday jubilee (1931)

Record Details:

Title:
Paramount's 20th birthday jubilee
Date:
1931
Publisher:
Paramount Publix Corporation
Volume:
Paramount's 20th birthday jubilee
Leaf #:
00012
Language:
English
Subjects:
Motion Pictures, Film Industry Year Book",nyarc-museumofmodernar
Collection:
Books and Hollywood Studio System
Format:
Books
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
June 20, 2024
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PARAMOUNT THE BUY WORD FOR 1931-2! We e think Paramount's 20th Birthday Jubilee Program, announced in the pages that follow, constitutes the strongest group of product in this company's history. We will release a full supply of pictures in the coming season. With public tastes in plays and players continually changing and with our policy of giving theatres the best of every new development, we cannot undertake at this time to describe the exact details of every picture. To hogtie production and confine it to a program fixed in some cases over a year before the pictures are released would be the worst possible service to theatres. For that reason this announcement must not be held a part of any written exhibition contract. Subsequent pages contain: 1. A large number of productions definitely to be made by Paramount and released in 1931-2. In many cases the pictures are finished or in production. 2. A definite list of stars of known box office value, with the number of pictures each star will make and a description of pictures set now. 3. A complete line-up of quality short subjects based upon actual theatre needs and consisting of proven successful series and of real star names of established merit. Additional feature pictures of the same high standard will be announced from time to time and produced. On the basis of the information given in these pages and of all that the Paramount trade mark stands for and has stood for during 20 years of acknowledged leadership of this business, we invite you to study this program carefully and then make certain of having Paramount in the coming season by buying and reserving playing time NOW I THE BOOK OF THE YEAR!