Paramount's 20th birthday jubilee (1931)

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ADVERTISING YOUR SHOWS TO 20,000,000 READERS! MN the coming season Paramount will continue more strongly than ever the consistent national advertising that has been selling tickets for Paramount exhibitors for 14 years. In the Saturday Evening Post, Photoplay, Picture Play, Motion Picture Magazine, Motion Picture Classic, Screenland, Screen Book, Film Fun, Screen Play and Screen Romances, individual Paramount Pictures and the slogan that has become an entertainmentbuying guide— "If it's a Paramount Picture, it's the Best Show in Town" — will be forcibly merchandized. ^miMm^