Paramount's 20th birthday jubilee (1931)

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GIANT NEWSPAPER ADS BACK 1931-2 PROGRAM • t^ontinuing the high-powered paid newspaper advertising that has pulled the public to theatres playing Paramount Pictures, this company plans to launch a mighty big-space newspaper barrage selling the 20th Birthday Jubilee Program in all the principal papers in the United States! Followed by attention-grabbing ads on individual attractions. And the co-operative exhibitor advertising so popular with smart showmen. Audiences will be sold in advance more thoroughly than ever before!