Paramount Around the World (1931)

Page 9 BARCELONA NOTABLES ENDORSE PARAMOUNT’S ENTERPRISE STRONG endorsements of Paramount’s enterprise in being the first to make alltalking Spanish productions are contained in a handsomely bound \ olniTie recently received from Barcelona and presente d to A d o 1 1 1 h Ziikor. So enthusiastic was the distinguished first night audience that greeted the dehut of our initial Spanish production in Barcelona, that many of the notal)les IN MAKING SPANISH TALKIES present recorded their approval in writing. One of the many comments came from His Excellency Senor Don Ignacio de Despujol, ci\il governor of Barcelona, who said : “I take pleasure in expressing the great satisfaction which the first sound film wholly spoken in Si)anish, liroduced by Paramount, has given me, as much for the picture itself as for the recognition of theworldwide importance of our language.” Jecopilacion Je I opmiones de las I personalidades tar ►celonesas sobre el primer Him sonoro totalmente Kablado en espanol. editado por paramount en sus estudios de Holl y wood 1930 Title-paye of the Barcelona testimonial volume, presented to Adolph Zukor. CABLES HERALD SUCCESS OF NEW PICTURES! A SPANISH FRONT! Paramount shozvmen in charge of the Coliseum Theatre, Barcelona, zvere responsible for this flashy front publicizing one of our Paris-made Spanish productions. \ A BUS TIE-UP! Nor did our Barcelona inerchanI disers overlook the fact that local 1 buses furnished an excellent outdoor j medium for telling the public about l'‘7'of/a Una Vida.” HONORING A “KING” The Ufa Theatre, Budapest, let the zvhole city knozv it zvas playing “The V agabond King” by decorating its fro)it zuith giant cut-out figures of the stars and smaller “mob” cut-outs. MODERNISTIC! Striking Szvedish poster on “Her Wedding Night,” done in an ultramodern art style. WINGING their way from many different ciuarters of the globe, cables arrive almost daily at the Home Office, bearing cheerful tidings regarding the pronounced success of one or the other of Paramount’s new pictures. From London, Managing Ifircctor Graham wired under date of Jan. 15: Monte Carlo opened Monday Carlton Theatre — great premiere, marZ'elous press — predict good for eight zoeeks probably more. Harold Lloyd’s latest triumph in Copenhagen was echoed by General Manager York under date of Jan. 16 as follows : Feet First opened last night China Theatre — packed houses splendid press — audience roared zvith laughter — expect long run. A cable from Managing Director Hicks in Sydney under date of Feb. 4, after advising that the Aussies were getting ready to launch “Morocco” and Marlene flietrich on the crest of an all-embracing advance campaign, contained the following information about the new Chevalier film : Playboy of Paris opened at the Prince Edzeard Theatre last Friday and is doing tremendous business. Advices from ^Manager Czaban in Warsaw are to the effect that “Monte Carlo” was an outstanding hit at the local Swiatowid Theatre. Our Spanish talking pictures continue to be a popular subject for discussion throughout Spain. From “Variety” we learn that “Lhi Hombre de Suerte,” which was made in Paris, has met with the enthusiastic approval of the Rialto Theatre patrons in A'ladrid. All the critics devoted considerable space to tbe film, and voted it first-rate entertainment. Another Spanish film received Managing Director Messeri’s endorsement as follows : Screened La Fiesta Del Diablo — believe this the best production front Paris so far. LIGHTING UP “BYRD” The Kamara Theatre, Budapest, zvas all lit up for its shozving of “IVith Byrd at the South Pole.” Picture zvas enthusiastically received by the natiz'es. A SlfHSS HIT! Here’s the Apollo Theatre, Geneva, all dolled up during its record-breaking three-zveck run of the French version of “The Big Pond.” ADVANCE DISPLAY! For zveeks before the local premiere of “The Big Pond,” the Apollo hall featured this arresting ad display on the picture. DIFFERENT! Another outstanding example of Szvedish poster art — this one is for “Feet First.” CUBA TO STAGE PARAMOUNT PROSPERITY WEEK STIMULATED by the overwhelming success of their recent “Paramount Week,” and encouraged l)y the steady flood of quality Paramount product, our Cuban office, led by Alanager A. L. Pratchett, has decided to capitaliz “Prosperity Sf'iHiina <1** la l‘r«i%|»«>ri<la«l Nar%4» 2 fil S e on it by staging a Week.” The week of March 2-8 has been picked as the psychological moment. Energetic preparations are being made to make this a record week. Reimoduced here is the stamp featured on all outgoing letters to remind exhibitors of this coming event. W'e hope other offices will follow Cuba’s splendid example !